Southwest Airlines in 2010: Culture‚ Values and Operating Practices 1. Has the AirTran acquisition make good strategic sense for Southwest? For the past 40 years Southwest Airlines has been known as the market share leader in domestic flight travel in the United States. The company has always been known for excelling in differentiating themselves among other low-fare carriers by providing a reliable product and an excellent customer service. Moreover‚ Southwest has also proven to be a profitable
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ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao‚ St. John’s University‚ Jamaica‚ NY‚ USA Robert J. Mockler‚ St. John’s University‚ Jamaica‚ NY‚ USA Dorothy G. Dologite‚ Baruch College‚ New York‚ NY‚ USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years‚ airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However‚ when
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inflight services. This company is none other than Singapore airlines. The company was founded on 1st may 1947 and was known as Malayan Airways Limited which in 1972 split into Singapore airlines and Malaysian airline system. After this Singapore airlines went on to expand with newer aircrafts and airbuses. It went on to become worlds most awarded airline. With flights over 62 destinations in 35 countries over 6 continents. 0The airline is known for its excellent customer service‚ inflight service
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Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
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Turkish Airline Industry Overview June 12‚ 2011·by AC· in Aviation. · Today‚ I would like to provide brief information regarding the marketing and survival strategies of the airline industry‚ both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a monopolistic
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When comparing the airlines‚ three factors must be considered. The financial state of the company now‚ the business structure now‚ and the future outlook of the airline. The airline that clearly demonstrated balance when compared with its competitors is United Airlines. While it is not the best at every category‚ it is competitive in areas such as profit margin and debt-equity ratio. United also was very dominant in most of ratios that didn’t concern itself with covering liabilities. United stands
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
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Haryana‚ India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia’s Lion Air’s capacity growth is the second highest among all low-cost carriers ‚ only second to Spane’sVueling Airlines ‚ which added 40
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globalized world where people and goods are moving farther‚ faster and cheaper than ever. The Indian civil aviation sector too is presently witnessing a boom with a host of private airlines taking to the skies. Leading players in the Indian aviation industry include Air India‚ Indian Airlines‚ Jet Airways‚ Sahara Airlines‚ Kingfisher‚ Spicejet‚ Paramount‚ Indigo and Go Air. While the growth rate of the civil aviation sector has slowed down in the mature international markets‚ it is increasing at a
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Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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