CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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tapraid4/z3z-pom/z3z-pom/z3z00405/z3z0519d05a mcquaten S 5 3/8/06 14:46 Art: 0519 Input-17 PRODUCTION AND OPERATIONS MANAGEMENT Vol. 14‚ No. 4‚ Winter 2005‚ pp. 482– 492 issn 1059-1478 05 1404 482$1.25 POMS © 2005 Production and Operations Management Society Sustainable Operations Management Paul R. Kleindorfer • Kalyan Singhal • Luk N. Van Wassenhove The Wharton School of the University of Pennsylvania‚ Philadelphia‚ Pennsylvania 19104‚ USA Merrick School of Business‚ University of Baltimore‚ 1420 N. Charles
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GROWTH (BG 007) ANALYSIS REPORT ON STUDY OF EMERGENCE OF EMIRATES AS A GLOBAL AIRLINE
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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When comparing the airlines‚ three factors must be considered. The financial state of the company now‚ the business structure now‚ and the future outlook of the airline. The airline that clearly demonstrated balance when compared with its competitors is United Airlines. While it is not the best at every category‚ it is competitive in areas such as profit margin and debt-equity ratio. United also was very dominant in most of ratios that didn’t concern itself with covering liabilities. United stands
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Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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| | |Assignment Cover Sheet | |Lecturer’s Comments Form
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carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies
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Airlines Differentiation In the world of airlines there is a huge market for varies airlines that offer different services to the customers to gain the competitive advantage. In the following article we will outline the differences between airlines like: “Emirates airline”‚ “Qatar” and “Air Arabia”. Those airlines will mainly differ in following criteria’s: • Price is one of the most important differences that airlines would have among each other. Looking at Emirates that has competitive
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Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore
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