4 • 2.1 Survey 1 • 2.2 Survey 2 3. Feasibility Study 5 • 3.1 PEST ANALYSIS • 3.2. SWOT ANALYSIS • 3.3 PORTERS 5 FORCES ANALYSIS 4. Sources of Funding 8 5. Enterprise Plan 9 •
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failure in business is often found in the art and science of marketing. While there is some chance involve‚ companies can put the odds in their favour by using the principles of marketing. Technically‚ marketing is the process of developing‚ pricing‚ promoting and distributing of goods‚ services and ideas to satisfy the needs of buyers and sellers. The Chartered Institute of Marketing (CIM) defines marketing as a management function: Marketing is the management process responsible for identifying‚ anticipating
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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priorities of its members." Every organization has its own unique culture or value set; however‚ most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously‚ based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of energy in maintaining its workplace culture. Southwest is the only major airline in the U.S. that has been profitable in each of the last five years. It also
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Case Analysis Southwest Airlines and Gary Kelly Oscar A. Anzaldua Davenport University Southwest Airlines Company is a well-known low-cost American airline that offers excellent customer and employee service. As of 2009 Southwest is the largest airline company in the world that carries the most number of passengers and it is the third largest passenger fleet of aircraft among the world’s commercial airlines. It also boasts the highest number of customers than any other airlines in the United
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1 1 FOGG: MARKETING PROJECT Marketing Strategy Analysis & Suggestions GROUP - 1 ASHWINI P (1411216) GAURAV CHAUHAN (1411226) MANEESHA A (1411243) AMBARISH K SHARMA (1411213) MAYURESH PHEGADE (1411254) SAKSHI (1411261) 1 FOGG: Marketing Management - I ACKNOWLEDGEMENTS We take this opportunity to thank Prof. Avinash Mulky for giving us this opportunity to study a brand like FOGG which has been successful in creating a unique place for itself in this highly fragmented
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Summary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a company’s suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier‚ where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position‚ Dell would collaborate with it
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success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring
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Introduction Under today’s ever-changing market‚ strategic marketing planning has become more and more significant whether of the functional or the fundamental. Especially‚ although financial crisis leaded economy growth slowdown‚ it did not cause a serious influence for chain coffee shop. As Howard Schultz said‚ CEO of Starbucks‚ “I don’t think we had a business plan for the severity of what has taken place. History demonstrated to us that a downturn in the economy would not affect us‚ and in fact
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diversification and cost reduction. Slogan (new thinking .new possibilities ) Hyundai’s new way of thinking is to share the premium value with more people. We make new possibilities for people and our planet by constantly coming up with new ideas. to our customers Hyundai’s new thinking seeks to uplift our customers’ quality of life. In continuous pursuit of better quality ‚ services ‚ and new solutions ‚ Hyundai creates new mobility experiences and the culture. Technology with art Hyundai Motor Company
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