Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Introduction Southwest Airlines is one of the largest domestic carriers in the United States‚ with over 3400 flights every day from 64 domestic destinations. Since 2011‚ Southwest Airlines is the airline that “carries the most domestic passengers of any US airline” ("Scheduled passengers carried"‚ 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring capacity
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Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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explain the impacr of supply chain decisionson the success a firm. of 2’ rdentify the three key supply chain decision phases aud explaiu 3. Describe the cycle and pusb/pull views of a supply chain. the siguificance of eachone. 4. Classifythe supply chain macro processes a in firm. this chapter‚ we provide a conceptual understanding of what a supply chail is and {n l-the various issues that need to be ionsidergd when plunning‚ or operating {iisoi"g‚ a supply chain.’we discuss the significance
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Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline
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AN ANALYSIS OF THE EDUCATION SUPPLY CHAIN AND SCM CHALLENGES IN K12 SCHOOLS The goal of supply chain management (SCM) is to integrate and optimize activities within and across organizations for all stakeholders’ satisfaction. SCM in academia‚ which is called Educational SCM‚ aims at giving the best education possible for the students making effective use of the available resources. In the academia‚ the customers themselves provide their bodies and souls‚ minds‚ belongings‚ or information as inputs
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BASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. My recommended strategy for Southwest to pursue‚ is to merge with Air-Tran and expand into areas where Air-Tran has a heavy presence and Southwest has none. With Southwest having a weak presence in the southeastern U.S.‚ a key area to expand would be Atlanta’s Hartsfield-Jackson International‚ which is the busiest airport in the U.S. There is obviously a need for the low air-fare company at this site. Southwest’s
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MODULE TITLE: SUPPLY CHAIN AND OPERATIONS MANAGEMENT ASSIGNMENT TITLE: ESSAY ON SUPPLY CHAIN RISK MANAGEMENT IN BUSINESS TABLE OF CONTENT 1.0 Executive summary 3 2.0 Introduction 4 3.0 Risk identification 5 4.0 Risk assessment
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