SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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Service at Southwest Airlines Kevin Winstead Sullivan University MGT 620 Executive Summary This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008‚ Southwest has continued
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2.3 – DQ: Southwest Airlines History Commercial aviation has developed a reputation over the years of numerous flight delays‚ overbooked flights‚ and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers‚ acquisitions‚ and even bankruptcy.
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As of Year 2004‚ the American Airline industry stood at around 783 Million USD/year in terms of operating revenue with American Airlines‚ United and Delta being the biggest players. Southwest was the 6th largest player in the market. Since 2001‚ the airline industry on the whole has been suffering he losses annually. The seat-miles flown have increased manifold over the long term (from 1989 to 2004) indicating increase in adoption of air travel among the population while the revenue per mile has
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continually improve all aspects of the world in which we operate – environment‚ social‚ economic – creating a better tomorrow than today." Our MISSION is put into action through programs and a focus on environmental stewardship‚ activities to benefit society‚ and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Our VISION is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors
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History: Coca-Cola Heritage Timeline).” b. The Coca-Cola Company’s Mission Statement is: “Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world… • To inspire moments of optimism and happiness… • To create value and make a difference (Andrea).” c. I think Coca-Cola’s mission statement is a little untraditional compared to the ones in chapter 2. The examples
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with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of its early history‚ but is now integral to the success of airline organizations. The airline industry did not require a distribution strategy initially because passengers could purchase flight tickets directly from the airline’s desk. McDonald (2007) discusses the evolution of airline distribution from purchasing at the airlines counter to the addition of call centers and city ticket offices to
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Corporate Mission Statements: The Bottom Line Author(s): John A. Pearce II and Fred David Source: The Academy of Management Executive (1987-1989)‚ Vol. 1‚ No. 2 (May‚ 1987)‚ pp. 109115 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/4164734 . Accessed: 11/11/2014 16:07 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that
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Southwest started its service in 1971. It becomes famous by using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make the customers very delighted. Southwest Airlines¡¯ used market penetration pricing strategy with low-fare‚ no frills‚ low cost service on relatively short flights. Moreover‚ it also provides benefits to customers such as simple scheduling
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Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003‚ the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company’s focus. The main decision should be compliant with the Southwest Airlines’ organizational culture. History: Southwest started in 1971‚ after going through court battles caused by competitors that
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