N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard
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Total Quality Management – Assignment 1 “It is not necessary to change‚ survival is not mandatory” Evaluate the key developments in Total quality management within the context of changing business requirements. WE Deming was a quality guru of the 20th century. Deming was of the belief that if companies constantly measured and improved their processes‚ they would achieve higher quality and also higher productivity. I believe from this quote Deming is implying that success is not always
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Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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A Global Perspective on Critical Success Factors of Quality Management Practices Abstract This paper provides a literature review of the studies on quality management in the world. By reviewing the literature on quality management‚ it is found that management commitment and international competition are critical for successful quality management implementation. However‚ there are differences on the level of quality management implementation among countries. It is suggested that the role of national
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Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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Leadership in Virgin Group Company History: Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways‚ the number two airline in the United Kingdom; Virgin Holidays‚ a vacation tour operator; Virgin Rail‚ the second largest U.K. train operator; the Virgin Retail Group‚ which operates numerous Virgin Megastores‚ a retail concept featuring videos‚ music CDs‚ and computer games; and Virgin Direct‚ which offers financial services
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Total Quality Management TQM or better known as Total Quality Management is a tactic that seeks to enhance quality and performance of your products or services to meet or exceed your customers’ expectations‚ while ensuring that your employees are up to speed with their training. In other words it’s a “Management approach that works horizontally across an organization‚ involving all departments‚ employees‚ and extending backward and forward to include both suppliers and clients/customers.” TQM notion
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Total Quality Management Total Quality Management is a strategic system involving teamwork‚ which is essential to the success of all businesses. This process has been developed and strengthened over several decades. This has caused businesses to work together to improve their knowledge of recent technology and approaches to training. Total Quality Management helps to competitively meet the demands of customers ’ by bringing organizations together with management enabling professionals to
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early 1980s‚ a new concept entered managerial discourse: Total Quality Management (TQM). TQM was heralded by governments‚ major corporations and the business media as the most effective and elegant way out of the economic crisis and into the global market. TQM claimed not to be a set of techniques but a philosophy of management (Sashkin and Kiser‚ 1993). Some commentators have argued that TQM is little more than an attempt to enhance management ’s control over labour (Delbridge et al.‚ 1992; Sewell
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