Aviation News and Resource Online Magazine. “History of Southwest Airlines” http://avstop.com/history/historyofairlines/southwest.html) Bailey‚ Jeff (2008) “Southwest. Way Southwest” The New York Times Freiberg‚ K. & Freiberg‚ J. (1996) Nuts! Southwest Airlines ’ Crazy Recipe for Business and Personal Success. New York: Broadway Marhoffer‚ Amy. (2011) “Southwest Airlines “Gets It” With Our Culture” http://www.blogsouthwest.com/blog/southwest-airlines-“gets-it”-our-culture Pederson‚ Jay P. (2005)
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OneSource One-Stop Report Under Armour Inc 27 November 2012 OneSource One-Stop Reports for Under Armour Inc Under Armour Inc 3 rd Floor‚ 1020 Hull Street Baltimore‚ MD 21230 United States Tel: 410-454-6428 Fax: 410-468-2516 Toll Free: (888) 427-6687 www.underarmour.com Employees: Company Type: Corporate Family: Traded: Incorporation Date: Auditor: 5‚400 Public Parent 40 Companies New York Stock Exchange: 1996 PricewaterhouseCoopers LLP Financials in: USD (mil) UA Fiscal Year End:
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According to Smith (2004)‚ Kelleher and King founded Southwest Airlines in 1971. Their intention was to provide what is described as a frequent‚ low-cost airline service in busy markets‚ no more than 500 miles‚ with its first flight between Dallas and San Antonio. Smith (2004) stated that approximately nine years after Southwest Airlines’ inception‚ it decided to adopt a particular mission statement. This particular mission statement is found on its website‚ emphasizes the highest quality of customer
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In Wilson v. Southwest Airlines Company case‚ a male sued the airline after he was not hired as a flight attendant‚ because he was male. Southwest argued that allowing only females to be flight attendants was a BFOQ. The airline claimed that maintenance of its female-only hiring policy is crucial to be financially successful. Bona fide occupational qualification (BFOQ) is legalized discrimination‚ and available only on rare occasions‚ when the employer is able to prove that the ground for choosing
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Under Armour (UA) is an American sports apparel manufacturer. A former University of Maryland football player‚ Kevin Plank‚ started with a simple plan to develop an exclusive T-shirt. This style of T-shirt was to help keep perspiration off your skin rather than absorb it. A T-shirt that functioned alongside your body to control ones temperature and enhance performance. Under Armour was founded in 1996 and went public on November 17‚ 2005. Their mission is to “Make all athletes better through passion
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Final Research Paper: Southwest Airlines Melinda Haas Axia College of University of Phoenix MGT 245 Organizational Behavior Jack McCann February 11‚ 2007 Southwest Airlines embodies the best that a large company can be. The structure is designed to allow quick action and support of its large body of employees rather than complete control and bureaucratic red tape. It is widely recognized as one of the most desirable places to work and is constantly emulated by its competitors‚ not to mention
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UNIKL BUSINESS SCHOOL ______________________________________________________________________ EXECUTIVE SUMMARY “ANROIDS UNDER ATTACKS” GROUPS 6 : RITA BINTI MOHD AMIN (62288211023) : NURUL NABILAHUDA BT MOHD MOKHLIS (62288211195) : SHAFIQA NABILA BT MOHD SUJAK (62288211229) : AZMAATUL NURSHAZREEN BT AHMAD (62288211155) LEC NAME : SIR. AMIRUL (AC20) EXECUTIVE SUMMARY Organization
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MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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Joan of Arc and the Siege of Orleans The Hundred Years War was a conflict between France and England from 1337 to 1453 and it began because of two distinct reasons; first‚ Edward III‚ an English king‚ believed he should be crowned king of France since he was a close relative of the former king‚ Charles IV. However‚ Philip VI gained the throne. Secondly‚ multiple kings of both France and England believed they should control Guyenne‚ a part of French territory under English rule‚ because of the power
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creating difference in the firm’s product or service offering by creating something that is perceived industry wide as unique and valued by customers. Focus is based on the choice of narrow competitive scope within an industry. The success reason for SWA’s is because of their low-cost model. First of all‚ there is no paperwork of ticket reservation and collection procedure; a ticket gives out in under 20 seconds by automatic ticket dispensers which can process a credit card‚ this can subtracts commission
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