including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high level of customer service it offers. It thus follows a best-cost provider strategy because it aims to give customers more value for money
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hit their plan‚ JetBlue would employ nearly 5000 people within the next 4 years. She was charged with achieving this rapid growth while building a values-based‚ high commitment organizational culture. Her experience as head of human resources for Southwest Airlines from 1988 to 1994 provided her with both appreciation for the challenge and expertise to meet it. She was committed to attracting‚ developing and retaining outstanding people who could make the JetBlue concept a reality. Still‚ she recognized
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The two industries I chose to show examples of negative and positive externalities are Phillip Morris International and the Southwest Airlines. The negative externalities are from the Phillip Morris articles in relation to second hand smoke and health costs associated with smoking. There is over 60 billion spent in health costs. There are 35 billion in medical expenses‚ 20 billion from missed time at work and 5 billion in related fires‚ smoke‚ and odor damage. These are not only for the people that
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Executive Summary Human Resource Management is consistently challenged by the need to adapt to the forever changing business environment and react through their focus on staffing policies to enhance their own competitive advantage within a business setting. This essay identifies the key reasons why staffing policies are changing as well as how they are changing from an organisational point of view. This paper also includes academic literature and organisations to support the theories and practices
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DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest
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A. Patel‚ H. Luo‚ and I. Gupta. A cross-layer architecture to exploit multichannel diversity with a single transceiver. In INFOCOM Minisymp. 2007‚ 2007. [18] R. Simon‚ L. Huang‚ E. Farrugia‚ and S. Setia. Using multiple communication channels for efficient data dissemination in wireless sensor networks. In MASS 2005‚ 2005. [19] J. So and N. H. Vaidya. A multi-channel MAC protocol for ad-hoc wireless networks. In Proceedings of ACM Mobihoc’04‚ 2004. [20] A. Tzamaloukas and J. Garcia-Luna-Aceves. Channelhopping
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the industry there are many different strategies being implemented‚ from ones focused on price‚ to others focused on regional flights. One of the companies that has been able to utilize these differentiations to form a competitive advantage is Southwest‚ which has built a model around a low cost structure and a high degree of capacity utilization. Current external factors threaten the profitability of the industry. Being amidst a recession where we are likely to see depressed income levels and
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Industry Submitted to: Mrs. Jasmina Popov-Locke Submitted by: Maha A. Jammoul CONTENTS Introduction……………………………………………………3 Recruitment and Selection Process…………………….4-12 Effect of recruitment‚ selection‚ and interviewing processes on Southwest Airlines……………………...13-17 Conclusion…………………………………………………...18 Bibliography………………………………………………….19 INTRODUCTION Human resources is a very important and essential element of any business. In the aviation industry‚ it plays a vital role due the
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Transpn Res.-A‚ Vol. 32‚ No. 4‚ pp. 261±269‚ 1998 # 1998 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0965-8564/98 $19.00+0.00 Pergamon PII: S0965-8564(97)00013-X 12 3 ASSESSING THE RELATIVE EFFICIENCY OF AIRCRAFT MAINTENANCE TECHNOLOGIES: AN APPLICATION OF DATA ENVELOPMENT ANALYSIS MILO W. PECK‚ JR. Department of Accounting‚ Fair®eld University‚ Fair®eld‚ CT 06430‚ U.S.A. CARL A. SCHERAGA* Department of Management‚ Fair®eld University‚ Fair®eld‚ CT
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The company’s stock price has dropped drastically since reaching a high of over $30 in 2004. Currently priced at less than half its 52‐week high‚ JetBlue must take serious strategic action in order to reinvigorate its business. After working with low‐fare carrier Southwest‚ a touch‐screen airline reservation company‚ and a small upstart airline in Canada‚ David Neeleman transformed his brainchild‚ JetBlue‚ into reality. Neeleman based his airline around five core values: safety‚
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