LOGO Southwest Airlines In a Different World Provided by: Razie Dehghani Mahsa Ghanbari Shima Effatpanahi Background • The most U.S. customers with the most flights and seats • To only 64 cities • Outstanding‚ passionate‚ caring Customer Service combined with an efficient‚ simple‚ low-fare Customer experience provided with high reliability and operating expertise.” • The most consistently profitable record in the world’s airline industry • Changed the rules with many imitators following such as:
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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arise‚ as well as political and social organizations. Now fast forward four-and-a-half thousand years. The date is 1500 AD. Many monumental developments and changes have occurred. As time passes by‚ many changes occur throughout the world. In Southwest Asia and Asia‚ many changes and continuities in society and life occurred. An important change was that of gender affairs. Near the foundations of civilization‚ most societies were patriarchal‚ having the man of the household control all his
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MAINTAINING NATIONAL SECURITY WITHOUT ERODING CIVIL LIBERTIES Political Science 100 - D4 Professor: Logan Masilamani Teacher Assistant: Serdar Kaya July 26‚ 2011 Maintaining National Security without Eroding Civil Liberties Since 9/11‚ terrorism and the threat of terrorism have become a fact of life for all citizens of developed countries. No one is immune to terrorism; the word‚ alone‚ carries a negative connotation that can strike fear in the hearts and minds of the people subjected
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Southwest Airlines Motivational Profile A motivational profile can provide insights into whether a company is doing the right thing or requires improvements. Although nearly every company proclaims its goal is to deliver exceptional service‚ research confirms that the service quality of many corporations is below consumer expectations. Southwest Airlines has created a competitive advantage through valuing employees’ needs as a strategy that motivates them to provide better customer service (Hallowell
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers‚ they had to fight competitors in the court system for nearly three and a half years. In 1966‚ Fortune Magazine states‚ “A San Antonio lawyer‚ Herb Kelleher‚ founded Southwest with one of his clients (now a Board member)
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tumultuous battle with other Texas-based airlines‚ Southwest Airlines inaugurated its initial flight (Inkpen 2008). As one of the United States’ new low-cost carriers‚ Southwest Airlines predominantly distributed “short haul‚ high frequency‚ point-to-point‚ low-fare service” (Keller 2008) serving “64 cities in 32 states” on the wings of Boeing 737 aircraft (Thompson 2008). In each successive year since 1973 Southwest has turned a profit (Keller 2008). Southwest Airlines “revenues of $9.8 billion‚ operating
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Southwest Airline Case ¨C Executive Summary Introduction in 1971‚ Herbert D. Kelleher with other few business partners started an Airline services. Up till 1991‚ Southwest served low-fair air transportation among 32 cities in 14 states with over 20 million customers annually in the United States. Although the industry suffered a major blow from the unfavorable economic conditions‚ the company was still holding strong; while other airline companies were in debt. The major success to their continued
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including‚ core value‚ management style‚ and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values‚ which emphasized on LUV and fun. Not only was LUV the company’s signature symbol
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