Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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References: 2003 Annual Report - Continental Airlines. (n.d.). A Decade of Going Forward. Retrieved November 16‚ 2012‚ from www.airtimes.com/cgat/usa/continental/ar/co2003.pdf A SouthWest Airlines SWOT Analysis Affiliates and Alliances. (n.d.). American Airlines - Airline tickets and cheap flights at AA.com. Retrieved November 15‚ 2012‚ from http://www.aa.com/i18n/amrcorp/newsroom/alliances-and-affiliates.jsp?from=Nav AirTran‚ A American
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AN ESSAY ON the OPTIONS FOR the ADF TO strike the correct balance between the development of a joint amphibious capability and the raising‚ training and sustaining of the rest of its suite of capabilities? By U5172061 Introduction The Department of Defence is currently facing one of the most challenging situations since its conception. On one hand‚ the environment suggests Australia is entering time of increased strategic competition between major powers in our region.1 This has the potential
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Value-Chain Analysis to Identify Resources and Capabilities at Under Armour The resource-based view (RBV) of a firm lies primarily in the application of bundle of valuable interchangeable and intangible or tangible resources at the firm’s disposal. For a firm to transform a short-run competitive advantage into a sustained competitive advantage requires these resources be heterogeneous and immobile. This is perhaps the biggest struggle Under Armour faces – the challenge of maintaining a differentiated
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research is Southwest airlines. It has been one of the most successful airlines in the US‚ and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type‚ its famous Boing 737. Southwest as an organization
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Introduction Human resources is a big factor from differentiating an organization from its competitors. Organizations and industries have a trend today to copy each other products‚ services etc. especially in the world of business. Yes‚ ideas can be copied but the source of ideas cannot. That source of ideas are people. It is the human capital that gives edge over the competition. Talent is an unlimited resource. It is inexhaustible and can be categorized as a renewable energy. As our world continues
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A competency trap is the false belief that the same practice that led to a past success‚ it will necessary lead to a future one. Even though this term was introduced in management literature‚ "competency trap" is wide in scope and can be applied in different fields such as business‚ military and in the personal. Competency traps derive from excessive specialization‚ "Competency traps represent a tendency to maintain existing and familiar technologies and routines (Levinthal and March 1993)."; and
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Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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the average industry prices for non-stop cross country routes which were profitable. This caused operating costs to increase‚ narrowing the profit margins. During the mid 80 ’s‚ acquisition led to eight airlines capturing a disproportionate share of domestic traffic. Due to a recession and increasing fuel prices in the 90 ’s‚ bankruptcy and collapse were common to many carriers. As a direct result‚ new airlines were formed‚ and now position themselves as low fare‚ no frill airlines. As a culture
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Kelleher at Southwest Airlines “You shouldn’t get too heady about anything‚ because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage their
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