Group report Strategic Vision for AirTran Airways? New Strategy for AirTran Airways? (4228 Words) Executive Summary On September 27‚ 2010‚ a merger of AirTran Airways and Southwest Airlines‚ two major low-fare carriers in the U.S‚ was officially announced and lead to a nearly-establishment of a “most competitive low-fare airlines”. The U.S Airlines industry had grown in competitiveness since “the deregulation act” in 1978‚ seeing increasing entry of new carriers into the industry and continuous
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SWOT Analysis: Southwest Airlines Name Class Affiliation Instructor Date Introduction The internal analysis of a company is an evaluation of those strong points of a company that enables it to have a competitive edge over others in the industry (Helms & Nixon‚ 2010). Internal analysis is important as it assists the companies to identify their key strengths and hence they use them as a selling point to draw more customers to the company. A look at the Southwest Airlines internal
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analyze Southwest’s strategic choice at the time of the case and today. The choices made for the 5 major elements of strategy that affected Southwest’s strategic choices have changed a lot. Arena: Southwest decided to provide safe and low-cost transportation with maximum customer service. Southwest used to operate short-haul flights mostly in the south-west region that have good climate. At that time‚ to keep costs low and have competitive advantage choose those routes. Not to hamper the companies
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Just as with our personal lives‚ organizations feel the effects of internal and external factors. This paper will detail how internal and external factors affect the four functions of management and how delegation manages their functions. Using Southwest Airlines as an example‚ it will provide examples of how globalization‚ technology‚ innovation‚ diversity‚ and ethics play significant roles in management planning‚ organizing‚ leading‚ and controlling; the four functions of management. As
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alternative solution for Classic Airlines from each company researched. Response to Topic A: Company: Southwest Airlines Status: Successful Summary: In 1968‚ Rollin King and Herb Kelleher founded Southwest Airlines‚ a new commercial airline that focused simply on getting customers from one location to another on time and for the most economical fare available. After three years of planning‚ Southwest began its operations in 1971 with very minimal number of planes on its fleet‚ with only four aircrafts
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Motivation‚ Ethics‚ and Conflict Management Southwest Airlines has come a long way since its start in 1971 with only about 30 employees. Southwest now employs over 30‚000 employees. The company has put customers first from the very beginning and many believe that this is the reason for Southwest ’s great success. To entice customer loyalty‚ Southwest was the first airline company to begin a frequent flyer program to reward customers for the amount of miles flown. Since starting this program
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The Hopi Tribe of the American Southwest By Tim Gola Introduction to Cultural Anthropology Professor Holly Ricker February 22‚ 2010 The Hopi Indians are a Native American tribe from the American southwest and now reside on a 1.5 million acre Hopi reservation in northern Arizona. The Hopi or the "Hopituh Shi-nu-mu" meaning "The Peaceful People" or the "Peaceful Little Ones” are very peaceful and spiritual tribe whose reservation lies somewhat
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In Herb Kelleher’s own words‚ ““Causing people to willingly and happily coalesce in pursuit of a common and uplifting goal‚” (Kelleher). Herb Kelleher is one of the co-founders of Southwest Airlines. His integrity‚ experiences‚ unique take on leadership‚ and ambition made the company what it is today‚ the fifth most popular Airline in the United States. Kelleher was born on March 12‚ 1921 and is still living today now at the age of 83. Kelleher grew up in Camden‚ New Jersey and raised his family
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Southwest Airlines - Company Motivation Profile Sam George Daher‚ BUS 6351 Business and Society Professor Fernando Garza Wednesday‚ May 2nd‚ 2006 Abstract Southwest Airlines is one of the most desired employers. The company ’s unique corporate culture has been established since Southwest Airlines first started. In addition‚ Southwest Airline ’s mission statement‚ organizational structure‚ and decision-making strategies are also important to Southwest ’s culture. Southwest Airline uses many
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Brief on Southwest Airline 6392/fms/mba/f13 Point-to-point service is their foundation strategy‚ whole organizational leadership‚values‚and culture‚ principals and market strategies revolves around this and on this base strategy having weathered an unimaginable series of events he is in top of world. southwest paid a lower wages to labor by other airline face a profitable and also southwest have a real edge to strong balance sheet in industry never got dangoursly in debt Southwest will lose
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