Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company they love‚ instead of for a simple paycheck at the end of the week. (Teamspark‚2012) Southwest and
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The article that I chose for my first reflection paper is about the investigation of Southwest Airlines removing 109 Jewish high school students off of their flight due to being non-compliant. The students were using their mobile devices when told not to as well as not staying in their seats before taking off. However‚ the executive director of the Yeshiva of Flatbush School did not agree with the flight crews’ actions. One of the teachers stated that there were a small group of students in the back
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airline industry‚buhalis‚2004). No-frills airlines are using their web sites to attract and communicate directly with consumers (E. Jorgensen‚ Southwest Airlines: Success Story).This enables them to bypass travel agencies and their commissions. In 2003‚ both Easyjet and Ryanair achieved more than 92% of their bookings through their web sites‚ whilst Southwest sold 50% of its tickets on its web site (eAirlines: strategic and tactical use of ICTs in the airline industry). Researching the information
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The company’s stock price has dropped drastically since reaching a high of over $30 in 2004. Currently priced at less than half its 52‐week high‚ JetBlue must take serious strategic action in order to reinvigorate its business. After working with low‐fare carrier Southwest‚ a touch‐screen airline reservation company‚ and a small upstart airline in Canada‚ David Neeleman transformed his brainchild‚ JetBlue‚ into reality. Neeleman based his airline around five core values: safety‚
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profit besides Southwest. Does this mean JetBlue was successful? Along with all of its competitors‚ with the exception of Southwest‚ it had a negative net income and negative earnings per share. However‚ its losses are much less than its competitors. Its gross profit margin was .028‚ while its competitors such as Delta at -.12 and American at -.17 showing that while it may not look like a success in the larger picture; it is at a competitive advantage‚ with the exception of Southwest. VRIO-
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UVA-F-1415-SSRN v 1.2 JETBLUE AIRWAYS IPO VALUATION My neighbor called me the other day and she said‚ ’You have an interesting little boy. ’ Turns out‚ the other day‚ she asked my son Daniel what he wanted for Christmas. And he said‚ ’I want some stock. ’ ’Stock? ’ she said. ’Don ’t you want video games or anything? ’ ’Nope‚ ’ he said‚ ’I just want stock. JetBlue stock. ’ --David Neeleman‚ CEO and Founder‚ JetBlue Airways It was the first week of April 2002‚ barely two years since the first
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cost strategy began. When we today have a look at the homepages of low cost carriers we cannot but state that nearly all of them are operating successful despite the issues of September 11th in 2001‚ SARS in 2002 and the war in Iraq in 2003. Southwest for example has shown a positive net income for the period of 1990 to 2002 (Appendix A) and is nr. 5 of America’s most admired companies in 2005 (Homepage). Also Ryan Air was able to enhance its number of passengers transported from 5000 in 1985
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Joe Finnerty Cosmo Rizzo Luca Aufiero 3 November 2014 Working Capital Project: Analysis of Banking and Airline Industry In this research project‚ we are evaluating two sectors from an analysis of the financial statements of five companies from each sector. One of the sectors that we will be analyzing is the financial sector. Under this sector‚ we are focusing on commercial banking. The top five companies for our analysis are J.P. Morgan Chase‚ Bank of America‚ Citigroup‚ Wells Fargo‚ and Goldman
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used the planning function of management which are concentration‚ vertical integration‚ and diversification. I agreed with my teammates discussions of the CEOs of the companies. We discussed four CEOs: Neville Isdell‚ Coca-Cola CEO‚ Gary Kelly‚ Southwest Airline CEO‚ Mackey McDonald‚ VF Corporation CEO‚ and Anne Mulcahy‚ Xerox CEO. The corporate strategy that was used by Neville Isdell is growth and the planning function used is diversification. This is due to the fact that he is seeking to branch
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