"Southwest thunderbird" Essays and Research Papers

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    Marketing Case Study

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    DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest

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    WC Paper

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    Joe Finnerty Cosmo Rizzo Luca Aufiero 3 November 2014 Working Capital Project: Analysis of Banking and Airline Industry In this research project‚ we are evaluating two sectors from an analysis of the financial statements of five companies from each sector. One of the sectors that we will be analyzing is the financial sector. Under this sector‚ we are focusing on commercial banking. The top five companies for our analysis are J.P. Morgan Chase‚ Bank of America‚ Citigroup‚ Wells Fargo‚ and Goldman

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    Air Asia assignment

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    American‚ SouthWest airline model to plan their tactical direction.  Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company they love‚ instead of for a simple paycheck at the end of the week. (Teamspark‚2012) Southwest and

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    Reflection

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    The article that I chose for my first reflection paper is about the investigation of Southwest Airlines removing 109 Jewish high school students off of their flight due to being non-compliant. The students were using their mobile devices when told not to as well as not staying in their seats before taking off. However‚ the executive director of the Yeshiva of Flatbush School did not agree with the flight crews’ actions. One of the teachers stated that there were a small group of students in the back

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    that several of these CEOs are considered shining examples of the modern CEO. Krames takes an in-depth look at the modern icons of business leadership: Michael Dell of Dell Computer‚ Bill Gates of Microsoft‚ Andy Grove of Intel‚ Herb Kelleher of Southwest Airlines‚ Jack Welch of General Electric (GE)‚ Sam Walton‚ formerly of Wal-Mart (now deceased)‚ and Lou Gerstner of IBM. Krames uses interviews and expert analyses to describe their leadership styles and methodologies. He also utilizes interactive

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    airline industry‚buhalis‚2004). No-frills airlines are using their web sites to attract and communicate directly with consumers (E. Jorgensen‚ Southwest Airlines: Success Story).This enables them to bypass travel agencies and their commissions. In 2003‚ both Easyjet and Ryanair achieved more than 92% of their bookings through their web sites‚ whilst Southwest sold 50% of its tickets on its web site (eAirlines: strategic and tactical use of ICTs in the airline industry). Researching the information

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    JetBlue Valuation

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    Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance

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    Jet Blue Case Analysis

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    profit besides Southwest. Does this mean JetBlue was successful? Along with all of its competitors‚ with the exception of Southwest‚ it had a negative net income and negative earnings per share. However‚ its losses are much less than its competitors. Its gross profit margin was .028‚ while its competitors such as Delta at -.12 and American at -.17 showing that while it may not look like a success in the larger picture; it is at a competitive advantage‚ with the exception of Southwest. VRIO-

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    Jetblue

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     The company’s stock price has dropped drastically since reaching a high of over $30 in  2004.  Currently  priced  at  less  than  half  its  52‐week  high‚  JetBlue  must  take  serious  strategic  action in order to reinvigorate its business.    After working with low‐fare carrier Southwest‚ a touch‐screen airline reservation company‚ and  a  small  upstart  airline  in  Canada‚  David  Neeleman  transformed  his  brainchild‚  JetBlue‚  into  reality.  Neeleman  based  his  airline  around  five  core  values:  safety‚

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    cost strategy began. When we today have a look at the homepages of low cost carriers we cannot but state that nearly all of them are operating successful despite the issues of September 11th in 2001‚ SARS in 2002 and the war in Iraq in 2003. Southwest for example has shown a positive net income for the period of 1990 to 2002 (Appendix A) and is nr. 5 of America’s most admired companies in 2005 (Homepage). Also Ryan Air was able to enhance its number of passengers transported from 5000 in 1985

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