Competitor analysis While taking a closer look at the competitors in the European airline market it is visible the there are two main groups of airlines. One group consists airlines with a low cost strategy‚ and the other group are the mainstream carriers. This last group exists of a few companies who have severe problems with the structurally sickness of this industry. Only Lufthansa made a net profit. BA‚ Air France-KLM and Scandinavian Air Systems all made severe losses‚ due to declining traffic
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13-18. "Fat Chance Fixes." New Zealand Management (July 2004): 12. Lollis‚ Barbara De. "Virtual meeting companies get boost as travel wanes. USA Today (March 18‚ 2003): 10. Lollis‚ Barbara De and Chris Woodyard. "Larger Passengers pay more on Southwest Air." USA Today (2002) . "Obesity Research." American Obesity Association (2002) http://www.obesity.org/ subs/fastfacts/Obesity_Research.shtml>. "Percent of U.S. Households with Internet Access." U.S. Dept of Commerce (Feb. 2001) . "Web World
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Fernandes and Mr. Meranun acquired the then loss-making full carrier AirAsia in 2001 from a government-owned company and transformed it into a profitable LCC. Current AirAsia imitates the low-cost airline business model first introduced by Southwest Airlines Co (Southwest)‚ the pioneer of LCC business. The 2 business functions of Air Asia Company are marketing and accounting function. Marketing function is coordinates all the elements involved in successfully promoting and selling a product: MARKET
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Southwest Quinoa Salad Total Time: 50 minutes Cooking Time: N/A Serves: 6 Ingredients: 1 cup cooked quinoa One can of washed and drained black beans 1 cup corn kernels a crushed red bell pepper 1/4 cup chopped cilantro 1 avocado‚ diced Juice of 2 limes 2 tablespoons olive oil pepper and salt as needed Instructions: 1. Quinoa‚ black beans‚ corn‚ red bell pepper‚ cilantro‚ and avocado should all be combined in a big bowl. 2. What is the difference between a’smart’ and a’smart’? In a small
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Landslide Southwest China‚ Yiliang County References: http://www.cnn.com/2012/10/04/world/asia/china-landslide-school/index.html http://www.cbc.ca/news/world/story/2012/10/05/china-landslide.html The southwest part of China is surrounded by hills and mountains. The area is also surrounded by many plate boundaries so it is a common place for many earthquakes and landslides to occur. The area is often in long periods of droughts followed by heavy showers. The area is covered with basin
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Case 9: Song 1. Shortly after 9/11‚ with a slow economy and new –found fears of air travel‚ most airlines were losing tons of money and several major airlines went bankrupt. Despite this‚ some low-price‚ low-cost airlines‚ such as Southwest and JetBlue still managed to make profits. Delta took notice of this and after three years of the company losing billions of dollars they decided to try something radically different by creating a separately branded airline called Song. To compete with traditional
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April). Frequent marketer. Sales and Marketing Management‚ 146(4)‚ 13 Costello‚ J. (2001‚ November 6). Gounded: airlines attempt to win back former frequent fliers afraid to travel Czaplewski‚ A.‚ Ferguson‚ J. Milliman‚ J. (2001‚ September/October). Southwest Airlines: how internal marketing pilots success 14-17. Retrieved October 27‚ 2003 from ProQuest database. Marketing Week (2003‚ August 7). Special report promotions and incentives: Earning their wings McDonald‚ M. (2002‚ November). Fewer‚ simpler
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nowadays. In the early 1990s‚ the airline industry suffered a serious threat‚ caused by high fuel costs and a decline in air travel. At that time‚ only few airlines with low price of fare‚ such as Southwest airline‚ were able to make profit.(Hoover‚ 2010) Thus‚ the executives of Westjet decided to follow Southwest airline’s business model‚ which featured a low cost‚ high efficiency structure. To be highly efficient‚ Westjet limits itself to have less frequency of flight and services‚ compared to other
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major fallout among the airlines. Mergers and bankruptcies became the norm until the industry stabilized with several major carriers and a host of smaller regional carriers. The four largest U.S. airlines today are Delta‚ United‚ Southwest‚ and American. All but Southwest have recently gone through bankruptcy and mergers to stay profitable. As a measurement of success‚ carriers use industry standard measurements such as Available Seat Miles (ASM) which is a basic measure of capacity; Revenue Passenger
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traditional airline‚ they are more interested in the high quality of services‚ comfortable trip and good food. Compare AirAsia’s generic strategy (cost leadership‚ differentiation‚ focus) with the strategies of other incumbent carriers and with Southwest and Ryanair. How is it similar to and different from the
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