TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston‚ where he was to have a kidney transplant operation‚ was flown there by a
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Japanese company tries ’Englishization ’ Introduction The Rakuten Inc is a Japanese electronic commerce and Internet company based in Tokyo‚ Japan. It was founded in 1997 by chairman and CEO Hiroshi Mikitani. As the CEO of Rakuten‚ Mikitani aims to position Rakuten at the forefront of global business. One way he feels this can be achieved is by introducing an English policy in his firm. He therefore‚ makes a dramatic decision by introducing ‘Englishnization’ program among 7‚100 employees and
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Southwest Airlines Motivation This article that I found covers motivation at the southwest airlines (SWA). The way’s they motivate their employees could affect the way I handle and pick the jobs in my career path later in life. You know their motivation works well when their absence and tardiness are one of the lowest in the area. Southwest airlines is one of the most highly unionized airlines in the airline industry. With the employers taking charge and taking care of each employers‚ customers
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"Let Teenagers Try Adulthood" Leon Botstein explains in his essay "Let Teenagers Try Adulthood"‚ about how high school is run by the jocks‚ and how the community only supports the high school when the "varsity team" succeeds. Botstien talks about how the "...rules of high school turn out not to be the rules of life." He also talks about the whole "puberty" issue and how it effects today’s teens‚ in school and in life. He explains how elementary school should start earlier‚ and you should graduate
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Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
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EXECUTIVE SUMMARY Southwest Airlines provides short haul‚ high frequency‚ point-to-point‚ low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a motto still lived by today‚ "If you get your passengers to their destinations when they want to get there‚ on time‚ at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people
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Exclusive Hyun Kim Jung Hoon Hong Daiki Kim Meejoo Song Wooseung Sohn 1 I. INTRODUCTION In our presentation‚ there are four main subjects that we will be explaining today. Those subjects are: 1. Private goods and the Free Market System. 2.The Price Mechanism and the Invisible Hand 3. Public goods and the market failure 4. Public hand and the government failure. Before we go into the details‚ let me briefly give you the overview. First we have to approach these questions by asking ourselves… What
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Southwest Airlines Executive Summary “The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007‚ with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008‚ Southwest reported record quarterly revenues‚ its 69th consecutive quarter of profitability‚ rising passenger traffic on its flights‚ and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King‚ along with Herb Kelleher‚ launched the
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Introduction In this paper I have researched in to Southwest Airline‚ I have focused to write a three to four (3-4) page paper in which I will‚ determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near
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Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4‚ 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers‚ conduct operations‚ grow the business‚ and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion‚ we will discuss
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