Case questions: 1. What is POX’s core benefit proposition? What makes this game unique? 2. What are the pros and cons of the traditional ad campaign (based on TV and print advertising) and of the “take over the town” buzz event? 3. What other non-traditional marketing campaigns could Hasbro have followed (at the time of the case and today)? Subjects covered: Advertising; Consumer marketing; Gaming; Innovation; Marketing implementation; Marketing strategy; New product marketing; Product
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Should Smaller Public Companies be Exempted from Complying with SOX Section 404(b)? ABSTACT On July 21‚ 2010 the Dodd-Frank Wall Street Reform and Consumer Protection Act provided the non-accelerated public companies (those with a market capital below $75 million) a permanent exemption from complying with the Sarbanes-Oxley (SOX) Section 404(b). The Section 404(b) would have required these smaller companies to do what larger companies over the $75 million market cap are currently doing;
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Enron Case Study [pic] Part A: Problem Focused Analysis and Recommendations. 1. Brief Case Background. List key events‚ use timeline. Case Background At one time Enron was one of the world’s largest producers of natural gas‚ oil‚ and electricity. It also appeared to be one of the most profitable companies‚ taking shareholders from $19.10 in 1999 to $90.80 by the end of 2000. Enron’s top management answered to a Board of Directors whose responsibility was to question and challenge new partnerships
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A CASE STUDY ON ENRON CORPORATE FRAUD (2001) Submitted by: AMIT SHARMA PGDM (016)/09-11 What is FRAUD? In the broadest sense‚ a fraud is an intentional deception made for personal gain or to damage another individual. The specific legal definition varies by legal jurisdiction. Fraud is a crime‚ and is also a civil law violation. Many hoaxes are fraudulent‚ although those not made for personal gain are not technically frauds. Defrauding people of money is presumably the most common type
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1. Describe the situation at Lehman Brothers from an ethics perspective. What’s your opinion of what happened here? To attribute Lehman’s failure to “unprecedented adverse events in the financial markets” completely overlooks the irresponsible ethical behavior of employees and managers. Students should mention the culture of corruption that existed at Lehman’s and the lack of controls that ultimately resulted in their downfall. An interesting finding was the acceptance of a rule‚ Repo 105‚ that
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Enron Case 10.8.2014 Melissa Becker Boya Du Sidi (Fiona) Chen Wei (David) Yu In June of 2001 Enron’s new CEO‚ Jeff Skilling‚ was heralded as the “No. 1 CEO in the entire country and Enron was saluted as “America’s most innovated company.”1 Just six months later‚ in December‚ Enron filed for bankruptcy. The failure shocked the public and angered investors. How could this have happened? Did no one see this coming? Where were the accountants? Where were the controls? Enron’s public troubles
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Accounting Fraud at WorldCom 1) What are the pressures that lead executives and managers to “cook the books?” After the rapid evolution of the telecommunication industry in the 1990s‚ WorldCom shifted its strategy to focus on building revenues and acquiring capacity sufficient to handle expected growth. Their biggest goal was to be the No. 1 stock on Wall Street rather than capturing the market share. As a result‚ their Expense-to-Revenue (E/R) Ratio was their measurement for their main objective
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Parmalat It has been named as “Europe’s Enron” – the legend that took down Italy’s milk selling company Parmalat and its controlling executives‚ American banks‚ audit firms‚ even politicians and 130‚000 of its helpless small shareholders after the discovery in the year 2003 of the $14 Billion black hole in the company’s finances. The company’s fraud was uncovered when the company failed to pay the cash to the bondholders. Summary: This discovery led to eight years of court cases in Europe
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and entrepreneurs‚ creating fear and confusion‚ and discouraging risk-taking and corporate growth.” (Mishra‚ 2011) SOX Act has made it more cost effective and low risk for businesses by outsourcing and layoffs. Companies used to spend three to four days at meetings to decide how to save and their companies strategic plans. After 2002 they now go over the requirements of the SOX compliance requirements. “Sarbanes-Oxley was enacted as a regulatory response to corporate scandals a decade ago for
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1. The Enron debacle created what one public official reported was a “crisis of confidence” on the part of the public in the accounting profession. List the parties who you believe are most responsible for that crisis. Briefly justify each of your choices. Following parties are believed to be the most responsible for the crisis. With any big organization going so bad‚ the blame starts with the top level executives‚ there was no different in this case. For Enron the blame started with Enron’s
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