"Spa" Essays and Research Papers

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    A spa esthetician is focused primarily on improving the cosmetic looks of the client and on pampering the client. Esthetician training is usually regulated by each state’s board of cosmetology. Esthetician training programs can vary from 300 to 1‚200 hours

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    CASE 2

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    MKTG 211 - Case #2 - Individual Assignment - Banyan Tree: Branding the Intangible* Case Overview: Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and

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    Canyon Ranch Case

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    of the major considerations? Canyon Ranch should absolutely implement a CRM strategy. For years Canyon Ranch has been the leader in the luxury segment of the spa industry‚ with a unique value proposition. However‚ competition has started becoming an increasing threat‚ as the trend has shifted towards convergence between medicine and spa services. There are a number of new players‚ and in order to maintain that point of differentiation‚ Canyon Ranch will need to build their relationships with their

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    SWOT Analysis

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    popular holiday destinations. Again‚ the supports from Malaysia’s government will create a greater changes for tourism industry in Langkawi Island (as well as for Meritus Resorts & Spa). By offering some recreational activities (i.e. water sports‚ adventures activities‚ etc)‚ it become a crucial strength for Meritus Resorts & Spa to gain people attentions. Langkawi Island is more strategic to become a good holiday destination‚ one of the factors is because some airlines companies in Malaysia (like Malaysian

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    f and b

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    named Tanah Merah(red earth). 1.2 Sub Hotel: Shangri La’s Rasa Sentosa Resort &Spa It is located on Siloso Beach overlooking the South China Sea‚ Shangri-La’s Rasa Sentosa Resort & Spa is the only beachfront resort in Singapore. The resort was extensively renovated in 2011 to present guests a full revamp on its guestrooms‚ public areas and facilities. In its core essence‚ the Shangri-La’s Rasa Sentosa Resort & Spa is an ideal haven for a tropical retreat for both the corporate and leisure traveller

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    Groupon Report

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    I. Presentation of the firm and its business operations History : Groupon is a deal-of-the day website created in 2007 by Andrew Mason and it’s based on the concept of group purchase. Groupon became ‘Groupon City deal’ by acquiring the company ‘City deal’‚ which was a copy of the concept of Groupon in Europe. The firm is located in more than 40 countries in the world. Description : The concept is very simple ; indeed‚ it gives the opportunity to the customers to take advantage of strong discount

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    Copy Of Mall Project

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    Rome‚ Milan‚ Sicily‚ Germany‚ and Austria. The Sunshine Mall locations typically feature both established and upcoming foreign luxury brands. Some of the examples are: Burberry‚ Max Mara‚ and Armani Watches. There will be social gathering areas like spas‚ and salons. ❧ ❧ ❧ ❧ ❧ ❧ All the snack stores are located near the exit 2 which is in the end of the mall. There is a food court near the snack stores. All the clothes and shoes shopping stores are next to each other in the middle of the mall

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    Project Management Defining and organizing the project: The senior management of Phoenician company in Phoenix‚ Arizona was involved in defining an ambitious $38 million spa and golf renovation program. They considered three options for the center for well-being spa Of which the first option was seen as short-term fix‚ while the remaining two were viewed as having longer-term potential. Since before any work activities start on the project‚ the project has to

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    Golden Palm Resort

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    CHAPTER 1 1.0 Executive Summary As of late 2013‚ Golden Palm Tree Iconic Resort & Spa will be undergoing a rebranding exercise that will result in name change to AVANI Sepang Goldcoast Resort because of the joining to AVANI Hotels & Resorts. (Golden Palm Tree Resort & Spa Sdn Bhd‚ 2013) The group is now investing heavily in infrastructure as well as in building new hotels and resorts whilst renovating and refurbishing existing properties. However‚ they still lack other

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    HISTORY OF TOURISM

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    HISTORY OF TOURISM Early Travel Early peoples tended to stay in one place. Travel was essentially to seek food or to escape danger. The Bible makes reference to travel for purposes of trade. In ancient times we began to see the development of routes for the purpose of facilitating trade and the creation of specialized‚ if somewhat crude‚ vehicles specifically for traveling. The growth of cities along water ways‚ such as the Nile River and the Mediterranean Sea‚ encouraged the development of water

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