FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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SAMPLE CASE PREPARED BY MANAGAGEMENT AND POLICY INTRODUCTION: The inception of Krispy Kreme was back in 1933 ‚ when Ishmael Armstrong ‚ a farmer and store-owner in Paducah‚ Kentucky bought a doughnut shop from a French chef. With the purchase of the shop Armstrong received the rights to a secret yeast-raised doughnut recipe. Later on during that year Armstrong’s nephew Vernon Rudolph completed high school and from being a deliver boy for the doughnut shop to a partner. At this point
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KAMARUZZAMAN (KJC1110150) INTERNAL FACTORS STRENGTH: 1. Strong Brand Recognition and Recall 2. Krispy Kreme makes it possible for different organizations throughout the community to use their product as a fund raiser. Fund raising program has helped non-profit organizations raise millions of dollars in needed funds. 3. Krispy Kreme has Strong Channel of Distribution. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 4. Employees
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EXECUTIVE SUMMARY Krispy Kreme ’s recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current market and what steps Krispy Kreme is taking to compete in that market‚ including a look into competitors. Krispy Kreme provides equipment
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Krispy Kreme Marketing Plan Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Situation 2.1.1 Market Demographics 2.1.3 Macroenvironment Situation 2.1.4 Market Growth 2.2 SWOT Analysis 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Product Situation 2.4 Competition Situation 2.5 Distribution Situation 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2
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Krispy Kreme Turning Dough into Dough Krispy Kreme is an American icon. It is a slice of life that represents what is simple and good about the lifestyle of today’s discerning customer. Krispy Kreme offers many delicious pastries but is best known for their signature hot glazed doughnuts. Krispy Kreme has been around for more than 70 years and follows a business model that has allowed it to grow from a single mom and pop style store to an international corporation with a world renowned
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First‚ I will discuss the environment of Krispy Kreme and my analysis as to what led to the company’s position in 2004. Second‚ I will discuss the financial health and current condition based upon the historical income statements and balance sheets. Third‚ I will discuss the financial ratios in relation to the financial statements. Fourth‚ I will discuss if Krispy Kreme was financially healthy at the end of 2004. Fifth‚ I will discuss my assessment of Krispy Kreme’s health and why I think the stock
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QUESTION 6: GIVEN YOUR ASSESSMENT OF KRISPY KREME ’S HEALTH‚ WHY DID IT ’S STOCK PRICE DROP BY 80% BETWEEN 2003 AND 2004? The question is what they do wrong for the business that is nearly more than 70 years‚ what makes them fall so quickly especially in year 2003 and 2004‚ there are at least 2‚300 franchised businesses in Unites States‚ many that are successful‚ but there are difficulties in the franchise model‚ and Krispy Kreme with the combination of ambitions‚ greed‚ and inexperience
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Development: background‚ what is the problems Recommendation Krispy Kreme opened as a thriving business that truly passed all expectations. MArk- Proposal 1: New product by looking at the consumers wants and by monitoring the competitors - buy or acquire well-known coffee‚ The problem that Krispy Kreme had was not the ability to not create a new product‚ but the incorrect timing of the products they made. Krispy Kreme already has twenty five different types of doughnuts which
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Krispy Kreme Doughnuts: Financial Analysis and Forecasting 1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts‚ Inc.? The historical financial statements can tell us a lot about the financial health and condition about Krispy Kreme or any other company. By utilizing some key financial ratios we can determine how the company compares year over year as well as against
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