International Journal of Operations & Production Management A service positioning matrix David A. Collier Susan M. Meyer Article information: To cite this document: David A. Collier Susan M. Meyer‚ (1998)‚"A service positioning matrix"‚ International Journal of Operations & Production Management‚ Vol. 18 Iss 12 pp. 1223 - 1244 Permanent link to this document: http://dx.doi.org/10.1108/01443579810236647 Downloaded on: 09 February 2015‚ At: 04:39 (PT) References: this document contains references
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Table of Contents Preface .................................................................................................................. 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style
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The 1960 ’s brought new advancements for all of Earth. Machines and men were sent into space‚ and this sparked a new government agency‚ called NASA. Space was a new frontier‚ and virtually everyone was interested in exploring it. Over the years‚ the interest in space exploration has weakened‚ and NASA was almost terminated from existence‚ although there have been many advancements in it over that time. Space exploration should continue because it could help solve many problems on Earth‚ such as
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Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in
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Space Shuttle Challenger disaster INTRODUCTION: The Space Shuttle Challenger disaster occurred on January 28‚ 1986‚ when Space Shuttle Challenger broke apart 73 seconds into its flight‚ leading to the deaths of its seven crew members. The spacecraft disintegrated over the Atlantic Ocean‚ off the coast of central Florida‚ United States‚ at 11:39 a.m. EST (16:39 UTC). Disintegration of the entire vehicle began after an O-ring seal in its right solid rocket booster (SRB) failed at liftoff. The
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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mid 1970s‚ the US and the Soviet Union‚ the two Cold War rivals‚ engaged in a Space Race‚ a fierce competition for supremacy in spaceflight capability. The Soviet Union achieved an early lead in the Space Race by launching the first artificial satellite into the space with Sputnik 1. The United States quickly followed suit three months later with the launch of Explorer 1. Unsatisfied with being the second to reach space‚ President John F. Kennedy set his sights for a much higher goal: the Moon. In
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
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