IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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Building a Sustainable Supply Chain Lisa Powelson Chattahoochee Technical College Abstract Building a sustainable supply chain requires a holistic approach that includes the company as well as their suppliers and their suppliers‚ suppliers – downstream and upstream. To ensure goals and objectives are achieved‚ sustainabilty must be a part of strategy‚ applying measurement metrics solidifies executive level sponsorship. Sustainable supply chains are typically viewed from a 3BL (3 bottom line)
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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Designing and Managing the Supply Chain David Simchi-Levi Philip Kaminsky Edith Simchi-Levi Solutions for Discussion Questions1 Kerem B¨ulb¨ul 1We would like to thank Shiming Deng for his valuable contributions to the preparation of this manual. Chapter 1 Introduction to Supply Chain Management Discussion Questions Question 1 Pick any car model manufactured by a domestic auto maker. For example‚ consider the 2002 Ford Thunderbird. a. The supply chain for a car typically includes the following
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Supply Chain Management at Nestle TABLE OF CONTENTS Summary 03 1: What is Supply Chain? Aspects and Management of Supply Chain 04 2: Why Sustainable Supply Chain is Important for a Good Business 06 3: Supply Chain Management at Nestle 07 4: Recommendations 09 5: Conclusion 10 References 12 Appendices 13 Summary The report aims at highlighting the meaning‚ importance and key aspects of supply chain management of any company
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1. Consider the purchase of a can of soda at a convenience store. Describe the various stages in the supply chain and the different flows involved. The stages in a supply chain are normally the supplier‚ the manufacturer‚ the distributor‚ the retailer‚ and finally the customer. The first stage of the supply chain is the supplier. Initially‚ the supplier provides the material necessary for the production of the soda can to the manufacturer‚ who had previously passed an order for the material
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SUPPLY CHAIN MANAGEMENT OF McDONALD’S INDIA Company Introduction. McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31‚000 restaurants in 119 countries serving more than 50 million customers each day. In India‚ McDonalds is a joint-venture company managed by two Indians. While Amit Jatia‚ M.D. Hardcastle Restaurants
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trends of supply chain management in the pharmaceutical industry. Basically supply chain management touches every function of the business such as: marketing‚ sourcing‚ manufacturing‚ logistics‚ inventory management‚ information technology‚ and customer relations. The main purpose of supply chain is to satisfy customer needs and to generate business profits‚ but for pharmaceutical industry supply chain management is way more complex than that. The key drivers for a pharmaceutical supply chain excellence
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Information Systems in Supply Chain Management ------------------------------------------------- ------------------------------------------------- Chao Hsuan‚ Liu (41845491) ABSTRACT Information systems (IS) for the supply chain management have become critical tools for synchronizing information among the customers and suppliers of a supply chain (McLaren et al.‚ 2004). Moreover‚ the supply chain concept has become a concern because of global competition and increasing customer demand. Thus
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