Business Horizons (2005) 48‚ 431 — 441 www.elsevier.com/locate/bushor Integrated marketing as management of holistic consumer experience Shu-pei Tsai Department of Public Relations and Advertising‚ Shih Hsin University‚ Taiwan (116) No. 1‚ Lane 17‚ Sec. 1‚ Mu Cha Road‚ Taiwan‚ ROC KEYWORDS IMC; Experiential marketing paradigm; Holistic consumer experience; Brand value structure Abstract In a bid to combine the two major perspectives (strategic communications and strategic brand management)
Premium Marketing
Yu “Star” Zhang AMST 3225W AMST 3252W Final Paper Progressive Era: The Rising Power of Women We define the Progressive Era the time in American history at the turning point of the 20th century‚ the time when industrial Revolution has brought along rapid industrialization and economic development‚ but also severe conflicts in social groups. Between 1890s through 1920‚ waves of immigrations from outside of United States were arriving‚ numerous large cities were expanding‚ and as a result
Premium Progressive Era United States Political philosophy
UNIT 2: 20s AND 30s REVIEW Topic 1— Post War Problems: INFLUENZA EPIDEMIC Identify: Also known as Spanish Flu Thousands weakened form the virus and died from pneumonia Happened all around the world after WWI (soldiers carried it out) Explain: Schools‚ theaters‚ and churches closed; communities tried to set up a total quarantine so no traveling in/out Government went into action and created a federal Department of Health in 1919 Assess: 50‚000 Canadians died during the epidemic Federal and provincial
Free Great Depression Unemployment Canada
African American History: 1865- Present Aneshia Y. Glover HIS204: American History Since 1865 Instructor Mohamed Khan April 29‚ 2013 African American History: 1865-Present African Americans had a very rough time in the early years. Not only were they looked down upon‚ but they were tortured‚ criticized‚ and belittled by those from other ethnic groups. Forced to work as slaves and having to endure hours and days of painful work and cruelty without ever having the opportunity to say a thing
Premium American Civil War
U nited States of America 1 919 - 1941 PRESIDENT Woodrow Wilson pres 1913-21 Warren Harding pres 1921-23 Calvin Coolidge pres 1923-29 Herbert Hoover pres 1929-33 FDR pres 1933-45 PARTY Democrat Republican Republican Republican Democrat 1. Politics in the 1920s Republicans • Republican party dominated national politics during the 1920s • 1920- Warren Harding>16 million to 9 million votes>admin plagued by scandal veterans bureau Chief Forbes was imprisoned for squandering
Premium New Deal Great Depression
Chapter 31 (15th edition) American Life in the Roaring ‘20s 1. Seeing Red 1. Following WWI‚ America’s mood changed to isolationism and anti-foreigner. "Radicals" were shunned and foreigners were expected to change their ways to American. 2. A " Red Scare " (a fear of communism) emerged. This fear was fueled by (1) the recent Russian revolution‚ (2) Eugene Debs growing numbers‚ (3) loads of strikes‚ and (4) a series of mail bombs. 1. The logic went that communism was from Europe—all the more reason
Premium Ku Klux Klan Immigration to the United States Jazz
Catharine Renner “Jesus H. Tap-dancing Christ!”‚ “The Blues Brothers” is a Catholic Classic! “The Blues Brothers” is a unique blend of great music with outrageous humour and over the top manic car chases packaged with cool and a humorous poke at the Catholic Church. Among its fans it has reached cult status where it is routinely honoured by tribute bands all over the world endeavouring to recapture its spirit. At the same time “The Blues Brothers” has outraged some Christians as it seemingly
Premium Blues
WWII provided the opportunity for women in the United States to caste aside their traditional roles. It allowed them to enter the workforce. Especially factories that were producing the war supplies that helped the United States win the war against the Axis powers of Nazi Germany and Imperial Japan. The women were a key factor for the United States winning World War II. Without their contributions and help than victory would not have been possible‚ and it advanced women’s rights and reputation as
Premium World War II World War I Gender
1.Introduction F. Scott Fitzgerald is famous as one of the greatest authors of the twenties. He is referred to as a member of the "Lost Generation". His books deal with the idealism and the disillusion of the post-World-War-1 decade and also with the struggle of the American society to find spiritual happiness and material wealth (Di Bacco 525). Long describes Fitzgerald as "central to the American twenties" or "historian of the golden twenties". "He names the Jazz Age" (177). In his novel The
Premium The Great Gatsby F. Scott Fitzgerald Jay Gatsby
Delphin did not actually invite her; this allows her to feel superior in their friendship until Mrs. Ansley reveals her secret. Mrs. Slade exerts her superiority over Mrs. Ansley by‚ for example‚ publicly insulting her: "’I’d rather live opposite a speakeasy for a change; at least one might see it raided.’ The idea of seeing Grace raided was so amusing that (before the move) she launched it at a woman’s lunch" (p. 353). Mrs. Slade also privately compares herself to Mrs. Ansley and refers to her and her
Free Love Family