Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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1.0 INTRODUCTION Evolution of travel and tourism at PULAU LANGKAWI. The purpose we choose LANGKAWI as a tourism place for our group assignment because it’s smaller islands‚ has a legendary reputation‚ with many places where myth and natural beauty seem to coincide. Many of its legends are all the more real‚ simply because its people are convinced of their authenticity. Langkawi certainly has its own share of geological uniqueness‚ as the very landscape from which these legends are derived. Langkawi
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IMPACT OF TOURISM ADVANTAGES AND DISADVANTAGES Fe Zuly 2011 Abstract Tourism has become a popular global leisure activity in 2008‚ there were over 922 million international tourist arrivals‚ with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008‚ corresponding to an increase in real terms of 18%. This paper is purposed to explain about impact of tourism including advantages and disadvantages. This impact
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Tourism can generate large amount of revenues and provide job opportunities globally. Tourism is often treated as means to develop the country and to make the country known worldwide. This leads to the construction of infrastructure and facilities which are placed in locations which has the tendency to generate revenue in conjunction to tourism. However‚ the environment‚ economy and socio-culture suffers from the acts of tourism due to the activities carried out by tourist‚ thus creating negative
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Food Tourism Food tourism refers to trips made to destinations where the local food and beverages are the main motivating factors for travel. It is also known as “Gastronomic tourism”‚ “tasting tourism” or “culinary tourism”. What this means is there is a particular audience of people who are willing to travel the world in order to sample and experience authentic international cuisines. In Food tourism‚ food is the attraction. DIFFERENT STAGES OF FOOD TOURISM: • Pre- travel: food from the
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Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus
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TOPIC:THE EXOTIC TOURISM IN INDIA WHAT IS TOURISM? Before hitting the target of tourism in india‚let us first know what do we mean by TOURISM.(international).Tourism is travel for recreational‚ leisure‚ or business purposes.What the WTO(World Tourism Organisation) tells is that Tourism is people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".Now this can be considered as an exact definition
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Commodifying Tourism Ekaterina Dogodkina Elizaveta Medvedeva Shahriyar Humbatov Assignment paper in International Tourism Management Master Program for the course International Tourism Management held by Prof. Dr. Wolfgang Georg Arlt |25746‚ Heide |1st semester ITM | |
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Introduction Tourism is one of the world’s fastest growing industries and is a major source of income for many countries. Being a people-oriented industry‚ tourism also provides many jobs which have helped revitalise local economies. However‚ like other forms of development‚ tourism can also cause its share of problems‚ such as social dislocation‚ loss of cultural heritage‚ economic dependence and ecological degradation. Learning about the impacts of tourism has led many people to seek more responsible
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INTRODUCTION Can the Bahamas survive without branching into other areas of tourism? The tourism industry today is big business for a country‚ it is the number one industry of the Bahamas. It is the migration of individuals from one place to another for a short period of time. There are two types of tourism‚ domestic and foreign. People travel for recreation‚ business‚ sports‚ education and for religious or medical purposes. Tourism is a very competitive industry. It accounts for seventy percent of the
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