International Journal of Business and Social Science Vol. 3 No. 3; February 2012 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY; A SURVEY IN THE SECTOR OF BANKING Assist. Prof. Dr. Duygu KOÇOĞLU* Sevcan KIRMACI Abstract In the centre of marketing activities today is the customer satisfaction. For the banks to be successful in the intensively competitive environment‚ they are bound to attach importance to customer satisfaction. The purpose of the present study is to reveal the relationship
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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of your text(Ethical Theory and Business -Tom L Beauchamp and Norman E Bowie‚ 2004). After the meeting with Sara‚ Tom Fried emailed you. In the email‚ he explained the situation and asked your advice. In your email reply back to Tom‚ address the following: What obligations do you feel the bank has to ensure that its employees are not harmed‚ for instance‚ by having their chances for advancement limited by the social customs of a host country? What international moral code‚ if any‚ is being violated
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C1: Globalization and international business Globalization refers to the trend toward greater economic‚ cultural‚ political‚ and technological interdependence among national economies. Reduction of barriers to the movement of trade‚ capital‚ technology‚ and people. Has two facets:1. Globalization of Markets; the merging of historically distinct and separate national markets into one huge global marketplace. Benefits: cost‚ new market opportunities‚ levels uneven income streams. 3 causes of globalization
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consider an Asian perspective of the world in 2030. India and China are competitors; but are they potential opponents? The difficulties between the two emerging powers reflect lingering attitudes rather than conflicting strategic goals. The boundary issue‚ that has so far defined the relationship‚ is also moving away from its colonial legacy towards an agreed framework. In the emerging multi-polar world‚ major powers will have to come to some sort of accommodation with each other shaped by three strategic
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A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU‚ peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315‚ Fax: 0086-574-28875303‚ Web: www.acculine-mfg.com‚ email: info@acculine-mfg.com A Brief Understanding
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of Goldman Sachs‚ who forecast global economic domination by certain developing countries – in particular Brazil‚ Russia‚ India‚ and China (BRICs) – now challenges us with notions of a new phase of global economic development. The anticipated international alignment of Mexico‚ Indonesia‚ South Korea and Turkey (MIST) is representative of the new wave of emerging markets. These four countries‚ all members of the G20 group‚ are clearly a powerful rhetorical agglomeration. The influence of MIST is
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Chapter 8-Political Forces 6. How can international companies use their strengths to influence government policies? International business is not merely a passive victim of political forces. It can be a powerful force in the world political arena. As noted in chapter 1‚ about half of the world’s 100 biggest economic units are firms‚ not nations. (257) International companies repeatedly make decisions about where to invest‚ where to conduct research and development‚ and where to manufacture
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Cultural Differences in International Business If you have traveled a lot before‚ you know that there are huge differences in communication between people from one country to another. In some cultures‚ people are loud‚ direct or even blunt and tend to interrupt others during a conversation. In others‚ people are typically soft-spoken‚ use flowery or indirect language and wait patiently for others to finish their sentence. During a business meeting‚ these differences are likely to come to the
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course builds and assumes understanding by the student on functional business areas such as marketing‚ accounting‚ finance‚ and information systems. To understand how a firm can alter or develop its strategic
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