Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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average client who receives treatment or intervention improves more than two-thirds of people who do not receive counselling (Landman & Dawes‚ 1982). This has supported the general efficacy of counselling interventions. Despite reviews of outcome studies negate claims of superiority for any one approach (Wampold‚ Mondin‚ Moody‚ Stich‚ Benson & Ahn‚ 1997)‚ evidences have shown the superiority of particular counselling approach with some problems or clients (e.g.‚ Beutler & Harwood‚ 2000; Paul & Menditto
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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CASE FOR ANALYSIS ~ SHOE CORPORATION OF ILLINOIS OVERVIEW: This case deals with a manufacturer of women’s shoes that purposely changes styles frequently to take advantage of the flexibility of a small organization. However‚ decision making in the organization follows such a convoluted pattern that conflict is a given. Work flow needs to be re-examined‚ and adjusted for efficiency. DISCUSSION QUESTIONS TO ASSIGN: 1. Analyze organizational structure. 2. What suggestions do you have for improvement
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Case Overview: Weymouth Steel Corporation in September‚ 1990 is having a critical time in finding out the ways to communicate the bad and good news to its salaried employees. An erroneous selection of time and communication channel selection may demoralize the workforce completely resulting in a disaster for the company. The good news is that the company management has decided to increase the salary and benefits of almost all the salaried employees regardless of their grades while on the other
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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Quiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materials
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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References: 1. McDonald ’s Case: McDonald ’s Corporation‚ Designing an Incentive system 2. Claudia Engelberth‚ Signe Svensson‚ Stefan Zeugner " McDonald ’s" Economics of Organizations A. Citanna‚ HEC 2001 3. "Compensation and Incentive System Design Study" published on June 6‚ 2003;
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