Food Science Food Packaging—Roles‚ Materials‚ and Environmental Issues KENNETH MARSH‚ PH.D.‚ AND BETTY BUGUSU‚ PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging‚ food processing A dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated‚ packaging maintains the benefits
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The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully
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Importance of Product Packaging in Marketing Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product‚ you may be wondering if the appearance of a product’s package is important. Many product providers may think that the product and its performance is more important than what the packaging looks like‚ but the product packaging can play a role in the success or failure of the sales of the product. The purpose
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imagine‚ if one day‚ you can no longer find any plastic packaging‚ what would your life be? Say‚ when you bought a chunk of fresh meat‚ normally placed in a polythene plate with a layer of food wrap‚ the plastic packaging of which disappeared now‚ what could you do to take it away hygienically? Or when you bought some toilet cleaners‚ how could you bring it home in order not to harm your hands without a plastic bottle provided? Plastic packaging is everywhere that one can never avoid in our daily
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Manufacturers are currently competing with each other to produce a form of green packaging.Packaging is an important part of marketing these days‚but much of it is a threat to the environment.There are two reasons for this.The production of such packaging uses up a great deal of energy and cartons‚wrappers‚etc are often difficult to dispose of when they become waste material. People in most countries have become aware of the damage which modern living is doing to the environment‚and many of them
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Packaging Definition: The wrapping material around a consumer item that serves to contain‚ identify‚ describe‚ protect‚ display‚ promote and otherwise make the product marketable and keep it clean. Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them‚ or make them feel comfortable and attractive. Packaging is more than just your product’s pretty face. Your package
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MILK PACKAGING Milk packaging can be very varied and the types of packaging have increased over time. The aim of packaging is both practical and commercial. So there is need for packaging suppliers to include both these aspects while desiging a packing. Practical AIM: It must carry the milk and keep it fresh Commercial AIM : keeping the cost down and marketing the product. There are three main types of milk which are differentiated with their labelling and coloured caps Full cream milk –blue
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There has been a gradual change in the mode of packaging for last years.For instance‚ earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously‚a cardboard crate would cost less than wooden crate. Moreover‚using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly
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Criteria of Packaging Consumer packaging serves to contain and communicate. A product’s "packaging mix" is the result of several requirements that determine how a package accomplishes those two basic functions A package must: protect the product‚ be adaptable to production-line speeds‚ promote or sell the item‚ increase the product’s density‚ help the consumer use the product‚ provide reusable value to the user‚ satisfy legal requirements‚ and keep packaging-related expenses low. Two classes of
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1. THE IMPORTANCE OF PACKAGING It can be seen that people use packaging for a long time. They apply it as the container. However‚ the packaging has been improved continuously in many ways to support the people in each period. For example‚ in the past‚ people used the glass to preserve food before they has developed the metal can to use instead. 1.1 The importance of packaging in the past In the ancient time‚ people use the packaging in the dairy life for storing or preserving the food‚ protection
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