200607-MM-Case-Assignments.doc 1/9 Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks • • • The following questions are to be considered as “guiding questions”. That is‚ these questions will stimulate discussion within each group. However‚ groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Chapter 1 INTRODUCTION Situation Analysis This study mainly focuses on how can a solar panel generate enough elecricity to move a rollercoaster made of a toy vehicle. Solar panel is a large‚ flat piece of equipment that uses the sun’s light or heat to create electricity. It is called as a solar panel because most of the time‚ the most powerful source of that is available throughout the world which is the Sun. It is a collection of some solar cells summed up together. The more light that hits
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Nova Chemical Overview: Nova Chemicals operates in both the basic and specialty chemicals segments. The IPD division that produced basic chemicals is under review for sale to United Chemicals due to its apparent poor performance. On further review it appears that the offer of $160 million is much lower than the actual value once the R&D expense is reallocated. At the same time since the IPD division does not share synergies with the other divisions it is recommended to either spin off the division
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Marketing Strategy in Action Starbucks-2008 Discussion Questions: 1. Based on the case information and your personal experiences‚ list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. a. Starbucks is a 500 Fortune Company. b. They have coffee from different countries around the world. c. There is free Wi-Fi Internet connection. d. There are many Starbucks locations in the United States. e. The
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STRATEGIC FINANCE COLECO CASE TOY STORY Coleco INC. Profile • • • • • • • Name – Coleco Industries Time – the end of 1980s Industry – toys Market - USA Market share – the fifth-largest manufacturer in the USA Head quarter - West HartFord‚ Connecticut Production line – Cabbage Patch Kids Plush Alf dolls and puppets Couch Potato Pals Play sets (The Flintstones‚Sesame Street‚ Sylvanian Families) • • Company`s issue - annual sales were behind expectations negative equity position of
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What are the advantages and disadvantages of selling cosmetic products through door-to-door selling‚ specialty stores‚ department store counters‚ and supermarkets and hypermarkets? Door-to door selling The advantage of using door-to door selling is the salesperson can make initiative to go around door-to door to persuade customers to buy the cosmetic products instead of waiting the customers to visit your shop. The company is able to save money for setting up a visible shop which usually costs
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Final Case Write Up Details “Toys “R” Us LBO” Due Date: Last day of class (December 10‚ 2010) Teams: 1 or 2 students. Write up: This write up should be done as if you were submitting it to a superior at work. Thus you should state your main conclusions early and clearly. Messy and long exhibits should be kept to a minimum and placed in the back. Your assumptions and work in general should be easy to follow and well organized. The write up should be long enough that your arguments
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CASE SUMMARY Eastern International Food Service Corporation is a food service corporation that offers its services to the eastern part of the United State. The majority of the employees (300) are students out of high school and college students. Ocean Point‚ the park which they provide service for‚ is rumored to not renew their contract next summer because they have established specialty food stands for three years now. For the last three years‚ The amusement park has established foods stands
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What are the key successes factors of Toys “R” Us in toy industry? Answer. There are many key success factors that tops Toys “R” Us in the toy industry from quality to value‚ from diversification to market penetration in the market‚ from customer orientation to low cost leadership. These all factors contribute to the success of this company in the toy industry. These factors are to be discussed and they are as follows: In concept the main and the
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