"Specific type of consumer that the coca cola company is targeting with each of the following products" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 31 of 50 - About 500 Essays
  • Powerful Essays

    Introduction Coca-Cola is a carbonated soft drink which is sold in more than 200 countries across the world. Its brand is the most well-known brand which is shown by the clothing company pays the licensing fee for it in order to use its name on the product. In 1886‚ it originated as a soda fountain drink and started bottling. Its most important step was during WW2 when the CEO declared that the American militaries would be able to get Coca-Cola anywhere they were at 5 cents a bottle. Owing to

    Premium Coca-Cola Soft drink

    • 1794 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Investigation Report: Coca-Cola Sustainable Development I Planning The Brief The successful sustainable development of Coca-Colar Corparation 1. Smart objective of the project Established in 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity and later to create that international beverage brand. Nowadays‚ it becomes the largest beverage company in the world‚ products brand ranges over more than 500 categories. It enjoys larger populations all round the

    Premium Sustainability Sustainable development Coca-Cola

    • 8133 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    Awareness What triggers a consumers want for a coke? When consumers are affected by an internalstimulus such as thirst‚ problem awareness is created. In order to satiate this needconsumers are exposed to a variety of thirst quenchers for example water‚ juice etc.However consumers choose to consume a Coca Cola beverage instead which indicatestheir satisfaction is fulfilled by a want for this particular beverage. Motivation Coca Cola appeals to two types of needs within a consumer. The first is the biogenic

    Premium Maslow's hierarchy of needs Motivation Coca-Cola

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    2.6 SAMPLING PLAN CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE CHAPTER-4 ANALYSES OF DATA CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION 5.1 FINDINGS

    Premium Coca-Cola Soft drink

    • 8387 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Brand Audit of Coca Cola

    • 2734 Words
    • 11 Pages

    Brand Audit Coca-cola In partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Submitted by: Santiago‚ Kevin DJ March 2011 I. Consumer focused sources of procedures to: -Assess the health of the brand Coca cola has been top in the market for the last decade or even 2 decades. But can coca cola maintain their top level in the market? One of the great marketing legend of coca cola is their bottle. That famous bottle was designed

    Premium Management Marketing Strategic management

    • 2734 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca cola making process

    • 554 Words
    • 3 Pages

    Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines throughout the world.[1] It is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler‚ whose marketing tactics led Coke

    Premium Coca-Cola Carbon dioxide

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product ’s image is laden with sentimentality‚ and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts‚ hats‚ and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola ’s greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple‚ yet powerful

    Premium Marketing Brand Advertising

    • 1363 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Coca Cola Marketing Mix

    • 473 Words
    • 2 Pages

    Coca-Cola Marketing Mix The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products‚ and many different ways of advertising all those products. But because of this Coca cola is the brand with the highest brand equity. The 4 P’s of Marketing: Product‚ Price‚ Place and Promotion Product This company has the widest range of beverages of 3300 products. The Beverages are divided into many groups with individual products

    Premium Marketing Coca-Cola Advertising

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Coca-Cola Innovation Report ORG/581 March 12‚ 2014 Nadine Harris Coca-Cola Innovation Report Coca-Cola has strived to remain innovative during its 126 years of operation. The market for soda and other beverages is constantly changing‚ and Coca-Cola must keep up with these changes to remain profitable. Coca-Cola must invest in new products and technology to remain innovative. There are many motives to maintain a high level of innovation‚ including sustainable development‚ competitors‚ social

    Premium Sustainability Innovation Joseph Schumpeter

    • 1062 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Coca Cola Business Paper

    • 1562 Words
    • 7 Pages

    Production‚ Distribution‚ and Marketing of Coca Cola‚ by Lateifa Hope Lateifa Hope Organization & Management Fall 2011 December 2‚ 2011 The Production Raw Materials Coca-Cola consists of 94 % carbonated water. Carbon Dioxide acts as a mild preservative giving the beverage that special sparkle. Carbon dioxide is the main ingredient in all soft drinks because it’s non-toxic‚ cheap‚ and easy to liquefy. Sugar is the second main ingredient in Coca-Cola in which it makes up 7-12% of the beverage

    Premium Coca-Cola Soft drink High-fructose corn syrup

    • 1562 Words
    • 7 Pages
    Powerful Essays
Page 1 28 29 30 31 32 33 34 35 50