Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Brand identity prism 1. Physique It is hard to highlight one or even few main physiques of Philips because of the very wide range of its goods. It is possible to suggest that the unique technologies which were either invented in Philips laboratories or were bought by Philips are the physiques of Philips. For instance‚ for some men an electric shaver is two or three heads shaver which adjusts to the curves of the face. In fact only Philips has the patent for such kind of shape of the shaver but because
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T Studio Brand which is the brand marketing unit of the New York Times magazine has conquered hearts of the many and keeps engaging more and more people. The true reasons behind their success are simple‚ so let’s talk about them. What is T Studio Brand and why would we care about it? T Studio Brand was launched in 2014‚ and they nailed around 150 programs for more than 100 different brands. Beside their great work posted on their website‚ they also maintain social media pages such as Facebook‚ Twitter
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Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer
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Social location the position on the social-spectrum. Some are rich and others poor or they fall under a middle class category on the social spectrum. Some can be poor but have integrity. Our social location is determined by you and by others. Our own social location tells what we think of ourselves. Another social location tells what others believe of us on the social spectrum. That rich person could be a humanitarian‚ and could care about the world‚ for example. Our social location tells us what
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What exactly is the electromagnetic spectrum? Is a continuous range of wavelengths‚ which includes gamma rays‚ ultraviolet waves and other forms of electromagnetic radiation. How does the issue of scarcity and interference relate to the electromagnetic spectrum? The spectrum is considered scarce because of the limited number of frequencies for operation and two parties cannot broadcast on the same frequency in the spectrum. Interference not only can be caused by broadcasters but by natural phenomenons
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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Preparation and Spread Spectrum Transmission Comparison Submitted to: Professor: Date: November 2‚ 2014 OPNET Preparation OPNET Preparation Paste your Windows Explorer screenshot that shows your Citrix NETW360 directory structure here. An example screenshot appears in your Week 1 iLab tab. Spread Spectrum Transmission Comparison Introduction to Spread Spectrum Transmission Guidelines What is it? Why is it important? What issues are addressed? How does it work? Spread Spectrum Transmission is a
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Causes and Treatment of Autism Spectrum Disorders Autism spectrum disorder is a neurodevelopmental disorder. This disorder can affect a child’s ability to converse and interact with others. One (1) in sixty-eight (68) children have been diagnosed with autism spectrum disorder in the United States. Autism spectrum disorder (ASD) is almost five times more common amongst boys than girls. There are many speculations on what causes ASD. Genes are a very big part of what many scientists believe can cause
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