"Spectrum brands case analysis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 37 of 50 - About 500 Essays
  • Good Essays

    Brand Positioning

    • 1395 Words
    • 6 Pages

    Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and

    Premium Brand Marketing Logo

    • 1395 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Brand Equity

    • 1278 Words
    • 6 Pages

    Brand equity  Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have

    Premium Brand Brand management Marketing

    • 1278 Words
    • 6 Pages
    Good Essays
  • Better Essays

    The Brand Nike

    • 537 Words
    • 3 Pages

    self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really got the consumers to buy brand name items. But‚ most people don’t know where the brand Nike originated from. You might be surprised to know that one of the world’s dominant shoe‚ sports equipment and clothing brands was named after the Greek goddess of

    Premium Nike, Inc. Bill Bowerman

    • 537 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    Brand Placement

    • 1496 Words
    • 5 Pages

    place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly

    Premium Maslow's hierarchy of needs Twilight Eclipse

    • 1496 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Brand and Pepsi

    • 3323 Words
    • 14 Pages

    Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives

    Premium Brand Pepsi

    • 3323 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand Marketing

    • 505 Words
    • 3 Pages

    of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of

    Premium Marketing

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Brand Communication

    • 414 Words
    • 2 Pages

    1. Brand Communication The primary objective of the retailer is to maximize their store’s profit and an attempt to maximize the profits for each product category. To fulfill this objective and the shift in the power from manufacturers to retail chains have made it necessary for retailers to communicate their brand. It is quite common to regard advertising as a major factor in leveraging brand equity (Achenbaum‚ 1989; Lindsay‚ 1990). “The brand is separate from the functional product; being

    Premium Retailing Brand Communication

    • 414 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Brand Failures

    • 2585 Words
    • 11 Pages

    here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat

    Premium Brand Brand equity Branding

    • 2585 Words
    • 11 Pages
    Good Essays
  • Good Essays

    FAVORITE BRAND

    • 832 Words
    • 3 Pages

    Favorite Brand Antoinette Mitchell MKT/421 November 5‚ 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Three

    Premium Apple Inc. Steve Jobs Brand

    • 832 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Brand Me

    • 945 Words
    • 4 Pages

    Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”)    The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal

    Premium Brand Brand management Branding

    • 945 Words
    • 4 Pages
    Good Essays
Page 1 34 35 36 37 38 39 40 41 50