CASE STUDY: 7- Eleven: Strategies for Success NEW YORK -- Jim Keyes‚ president and CEO of 7-Eleven Inc.‚ spoke at Merrill Lynch’s Retailing Leaders: Household Products and Cosmetics Conference in New York on Wednesday‚ highlighting the company’s successful transformation of its business model. "We are transforming dramatically what was a good business into what we believe can be a great business with growth opportunities‚ now that we’ve fixed the business model to be able to continue improving our
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29: 115–132 (2008) Published online 4 October 2007 in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/smj.653 Received 11 March 2005; Final revision received 21 August 2007 CORPORATE DIVERSIFICATION: THE IMPACT OF FOREIGN COMPETITION‚ INDUSTRY GLOBALIZATION‚ AND PRODUCT DIVERSIFICATION MARGARETHE F. WIERSEMA1 * and HARRY P. BOWEN2 1 Paul Merage School of Business‚ University of California‚ Irvine‚ California‚ U.S.A. McColl School of Business‚ Queens University of Charlotte‚ Charlotte
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Was the Falklands War a political success or failure for the - Thatcher government? - On 2 April 1982‚ the British political system was rocked by news of an extraordinary event eight thousand miles away in the South Atlantic. A long-standing and thorny dispute with Argentina over sovereignty of the Falkland Islands – a tiny relic of empire proximate to the South American mainland – had erupted with a sudden and unprovoked invasion of British territory by Argentine forces. Britain’s
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Marketing Management-II Project Synopsis Reva: Success or Failure Submitted by Group 12 (PGDM-I ‚Sec-A) Group Members Arijit Asiskumar Majumdar (U111010) Gaurav Kumar (U111021) Girija Shankar Mohanty (U111022) Karishma Prasad (U111025) Liti Ranjan Mohapatra (U111029) Introduction Reva was introduced in 2002. It was the first electric car manufactured in India. It was manufactured by Mahindra Reva Electric Vehicles Private Limited‚ formerly
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Diversification Economy in Las Vegas “Las Vegas is lagging behind many cities in the recovery because we were in much worse shape than most cities‚” David Christianson‚ who is a TCA 449 professor in University of Nevada‚ Las Vegas who is a knowledgeable international tourism professor said so in my personal interview‚ “Since we are a mono economy‚ any kind of diversification would be helpful.” The dominating economy in Las Vegas are from gaming‚ tourism‚ convention and meeting‚ which then could
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Samantha Walsh English 101 Ms. Clement 18 February 2013 Failure Nobody ever wants to fail. When people think of “failure”‚ it usually is negative. Failure is commonly viewed as disappointment or not reaching desired goals. More often than not‚ it is associated with losing. After we experience failure‚ it is our choice how to internalize the experience. I believe that after failure‚ most people choose to stop taking big risks and stop from daring to dream big and instead let the failing experience
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Product diversification of Tesco in the USA In the beginning And now….. The world’s third biggest retailer‚ Tesco‚ has been open for business in the United States since 2007‚ trading under the brand name ‘Fresh and Easy’. Tesco’s entrance into the US market was a long time coming‚ with the company studying US shopping habits for 20 years. The team even sent out researchers to live with 60 American families for two weeks to discover the products they bought and they food they ate. Tesco thinks
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American Marketing Association defines brand as a name‚ term‚ sign‚ symbol or design or a combination of them‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to Professor Kevin Lane Keller‚ Brand Elements are trademark-able devices that serve to identify and differentiate the brand. The most common brand elements are brand names‚ logos‚ symbols‚ characters‚ spokespeople‚ slogan‚ jingle‚ imagery‚ packages
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growth and achieved a 50% market share within the sports shoe market in the US only eight years later. After sluggish focus and growth in the 1980ies‚ Nike experienced strong growth in the 1990ies and cemented the position as global recognizable brand. The increased international focus created strains on the supply chain‚ which was consider inadequate to cater efficiently to the organization and the rapid changes consumer demands . As a consequence of the afore mentioned supply chain problem Nike
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THE DEGREE OF RISK REDUCTION IN DIVERSIFICATION According to Roberts (2004‚ p214)‚ diversification is when several businesses are combined under one ownership for the singular aim of reducing risk. The combination of all the businesses is less risky than individual businesses standing alone. According to Chandler (1959)‚ there are three types of diversification: 1. Full line – company manufacture‚ market and control supplies of its single line of product‚ that is‚ the company has manufacture
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