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    3g Spectrum Auction in India

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    SPECIAL ARTICLE 3G Spectrum Auctions in India: A Critical Appraisal Alok Kumar That auction should be a preferred route to allocate scarce resources such as spectrum is conditional upon getting the auction design right. We analyse the auction design employed in the spectrum allocation for third generation and broadband wireless access services‚ assessing its success on the parameters of revenue realisation‚ efficiency‚ post-auction market structure‚ and impact on consumers. While the auction

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    Brand Extension

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    Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the

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    Sales Promotion

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    5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is

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    SALES CASES

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    PATRICIA ALCARAZ‚ assisted by GLORIA F. NOEL as attorney-in-fact‚ respondents. The petition before us has its roots in a complaint for specific performance to compel herein petitioners (except the last named‚ Catalina Balais Mabanag) to consummate the sale of a parcel of land with its improvements located along Roosevelt Avenue in Quezon City entered into by the parties sometime in January 1985 for the price of P1‚240‚000.00.The undisputed facts of the case were summarized by respondent court in this

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    Pacific Brands

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    Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation

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    Dilemma Strategy

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    Reference: Hülsmann‚ M.; Grapp‚ J.: Dilemmas of a Sustainable Strategic Management - Options for a Corporate Balancing Efficiency and Sustainability by Autonomous Cooperation in Decision Making Processes. In: Melnyk‚ L. (ed.): Mechanism of Economic Regulation‚ 2/2005‚ pp. 66-79 Title: Dilemmas of a Sustainable Strategic Management Options for a Corporate Balancing Efficiency and Sustainability through Autonomous Co-operation in Decision Making Processes Authors:* Prof. Dr. Michael Hülsmann

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    Causes and Treatment of Autism Spectrum Disorders Autism spectrum disorder is a neurodevelopmental disorder. This disorder can affect a child’s ability to converse and interact with others. One (1) in sixty-eight (68) children have been diagnosed with autism spectrum disorder in the United States. Autism spectrum disorder (ASD) is almost five times more common amongst boys than girls. There are many speculations on what causes ASD. Genes are a very big part of what many scientists believe can cause

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    Bravissimo: A Brand

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    Retailer Founded:  1995 Staff:  651 Average Age:  26 Male/ Female:  5% / 95% Earning £35‚000+:  6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy‚ though their lingerie chain‚ which sells online‚ by

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    Brand Repositioning

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    positive image for a product. A firm can choose several positioning strategies‚ including strengthening the current position‚ repositioning or try to reposition the competition. (Hartline‚2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first position is wrong‚ when there is strong competition in the marketplace‚ when the target consumer is to be changed‚ and to rebuild a brand’s

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    Apple Inc

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    Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976‚ April 1 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series‚ The I-Pad series and The MacBook Series". Apple first product was the ’Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ’ group in which computer hobbyist

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