Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Sales Approach Dialogue Script & Role Play JillyBean PART 1: Sales Approach & Discovery Process Step 1: Introduction Setting: This is the first official meeting between the lululemon sales person and General Manager of Good Life Fitness. Prior this meeting the sales person has contacted the General Manager through a cold call to establish the General Manager is in need of lululemon product. As it turns out the Good Life Manager has had troubles with reliable
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What is Ethical Dilemma An ethical Dilemma arises in a situation concerning right or wrong when values are in conflict. Managers and employees are the moral agents who must make ethical choices Decisions about advertising‚ operations‚ and Internet usage are all dilemmas you might face. Dilemmas that require an ethical explanation are quite common at work. Both employers and employees have to face dilemmas in an organization. Conflicts are bound to arise when an organization has people who are
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PROJECT PAPER ON PRISONERS’ DILEMMA By Vipul Mehrotra A Study and Project Paper Submitted in Partial Fulfilment of PREFACE 1. The industrial organization of transactions has changed dramatically during the past decade. Several scholars have discussed and documented the phenomenon of what has been called `the shrinking organization’. The apparent failure of `hierarchies’ has been accompanied with the growing importance of cooperation in modern business. The latter poses a serious challenge
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Autism Autism Spectrum Disorder is a mental disorder that is usually detected during the stages of early childhood. The disorder affects many different functions of the brain. It occurs in one of every five hundred births. Autism causes problems with the speech‚ language‚ social interaction‚ intelligence‚ and the compulsive behavior of a person. The primary focus of this paper is to give a general definition and description of autism. There are several different types of autism that will be introduced
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SALES Current Situation Products Red Bull has expended their product line from the original Red Bull Energy Drink to Red Bull Sugarfree‚Total Zero‚Energy Shot‚and most recently‚Red Bull Editions.Red Bull Editions is their line of fruit flavoured drinks which include cranberry‚lime and blueberry.Red Bull products continue to gain popularity with an increase in product sales of 12.8% in 2012‚resulting in 5.226 billion cans sold worldwide (Red Bull‚2013).And if we overwiev Red Bull sales statics;number
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McCullers takes the reader on a journey into the lives of a family plagued by alcoholism in "A Domestic Dilemma". The realism of the story is astounding‚ as most people will often find themselves torn when facing difficult family decisions. The Meadows’ family is torn by both compassion and suffering‚ and Martin Meadows is faced with one of the most difficult decisions of his life. In A Domestic Dilemma‚ the author conveys the idea that individuals facing difficult decisions in marital relationships must
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published in november 2011 by Drugstore Canada‚ a rogers healthcare group publication. Drugstore Canada‚ issn 1199-2131‚ established 2008‚ is published 8 times a year‚ by rogers publishing Limited (www.rogerspublishing.ca) a division of rogers Media‚ inc‚ one Mount pleasant road‚ toronto‚ ontario M4y 2y5. tel: 416-764-2000‚ Fax 416-764-3931. Montreal office: 1200 avenue Mcgill College‚ bureau 800‚ Montreal‚ Quebec‚ h3b 4g7. telephone: (514) 845-5141. Contents copyright © 2011 by rogers publishing Limited;
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A Review of Autism Spectrum Disorder Melissa Boyster PSY 203 Human Growth and Development Instructor: Hope Wilson A Review of Autism Spectrum Disorder Autism Spectrum disorder (ASD) or sometimes referred to "autism"‚ is a chronic and complex developmental disorder that affects a person’s ability to communicate or develop socially. Symptoms include delayed learning of language‚ difficulty with executive functioning‚ which relates to reasoning and planning‚ narrow and
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Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales‚ usage or trial of a product or service. Sales promotions are varied such as sampling‚ couponing‚ contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase
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