submitted to any other Institution or published anywhere before. DATE:- SIGNATURE:- I.T. CENTRE‚ N.B.U ACKNOWLEDGEMENT At the very outset‚ I would like to thank my family whom I owe a much. I am really grateful to Mrs Archana Diaz ‚sales Manager of Khokan Motors for her guidance to undertake this project and enabling me to turn my dream to reality. I express my deep sense of gratitude to my internal guide‚ Mr. Suvamay Bhowmick‚ lecturer Information Technology Centre‚ University
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Personal Dilemma Paper TaraLyn Thoreson CJA324 Ethics in Criminal Justice October 20th‚ 2014 Instructor Hastings Personal Dilemma Paper In today’s society people face some form or type of dilemma and it could either be a personal‚ ethical‚ or moral dilemma. As individual’s we encounter personal dilemmas‚ whether it is professional or educational and with these dilemmas there is always some type of choice that must be made and with this choice there is either a solution or resolution
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1. Sam has to make an ethical decision immediately. He faces a dilemma of whether to send the fax as Linda tells him to do or not to commit Linda’s command. If he sends the fax‚ he will violate business ethics and his personal religion ethics. The consequences may involve both the loss of Sam’s personal moral prestige and the collapse of FirstAmerica’s corporate reputation among the financial industry. If he doesn’t send the fax‚ he will disobey his direct superior Linda with risk of ending his
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Dilemmas in Disaster. What’s a Nurse Manager To Do? Charlotte McKamie Texas A&M Administrative Theories NSG 520 Aune November ‚ 2012 Abstract This paper considers some of the ethical dilemmas that occur during disasters and how the chaos and desperation of those situations effect decision making for nurse managers. Dilemmas in Disaster. What’s a Nurse Manager To Do? In July of 2006‚ two nurses and a doctor were charged with murder as a result of their actions during Hurricane
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The Euthyphro Dilemma When assessing the nature of morality‚ one must determine the reasons for believing certain actions to be right or wrong. In the following paragraphs I am going to explain what The Euthyphro Dilemma is and the threat that each of its horns imposes. Then I will defend The Divine Command Theory against these objections and demonstrate how it not only survives the two horns‚ but is also the stronger position to assume. In the Euthyphro‚ Socrates asks the age old question about
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Apply quality function deployment model in after-sales service improvements: case company X Logistics Master ’s thesis Ye Tian 2011 Department of Business Technology Aalto University School of Economics Abstract This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this
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Sales Operation (SOM 222 S) Assignment 1 Date: August 2011 QUESTION 1 1. Proactive approach to determine training needs The training needs assessment is a critical activity for the training and development function. To be effective and efficient‚ all training programs must start with a needs assessment. All training begins with a transfer of knowledge. Through assimilation‚ understanding‚ practice and refinement‚ knowledge is converted into skill. Without a solid understanding
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