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    Ethical Dilemma

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    An Ethical Dilemma Aker & Aker is one of the top five accounting firms in the United States. It is providing multiple accounting services in personal money management and corporations. Jack had been working under Aker & Aker for over 17 years since he graduated from school. He has devoted most of his time (60-70 hours) in order to become a great supporter in the company‚ and no one can deny that he work hard more than anyone else. Jack’s colleague‚ Carla‚ who is also a great accountant‚

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    Sales and Shopkeeper

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    http://www.teachingenglish.org.uk/sites/teacheng/files/shop_b.pdf http://www.teachingenglish.org.uk/sites/teacheng/files/shop_a.pdf B Customer *   * Return the shopkeeper’s greeting and ask if they sell English newspapers. *   * Ask if they sell stamps. *   * Say no‚ for England. *   * Say you’d like three stamps and three postcards. Ask how much the postcards are. *   * Comment that they’re expensive. *   * Say yes‚ that’s all‚ thank the shopkeeper

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    Brand Analysis

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    Brand Analysis 1. What product/brand have you selected? - I have selected Maybelline Volum’ Express mascara for my product to analyze. Purchase Decisions 2. What is the thought process that you go through when you purchase that brand? - When I purchase this particular mascara‚ I begin to look at all of the different types of mascara that they have… I think to myself‚ do I want the length‚ waterproof or not waterproof. Then I begin to look at the prices. 3. Is this a high involvement decision

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    Five Forces

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    Topics 1----- Five forces: industrial analysis How is it that even in the best-performing industries only some firms do well? What factors might explain differences in firm performance within the same industry? 5. (12-13) (a) What are the determinants of firm performance (b) Use a real life example to illustrate how five forces analysis may be used in practice (c) Five forces are used to make decisions as whether to entry an industry or not. 1. five-forces analysis is a tool to analyze level

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    Ethical Dilemma

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    Assignment 1 Personal Ethical Dilemma Part A – The central issue to the dilemma is Theft: At one of my previous jobs my employer asked me if I knew anyone with experience for an open position at work. I recommended a friend that I had worked with before in a previous company. He got the job and was great at. After months of working hard‚ my friend asked my employer for a raise he felt he deserved. When my employer refused‚ he decided to begin stealing stock as another form of compensation. When

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    Cng Dilemma

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    CNG DILEMMA CNG which is commonly known as compressed natural gas was firstly used as transportation fuel in 1821 in United States. It was first drawn from the wells of china. There are more than 1.4 million vehicles on road every day. Countries such as Iran‚ Pakistan and Argentina make the largest share of consumption of compressed natural Gas internationally. Pakistan is the second largest country in the world in the consumption of CNG. It has been increasing in Pakistan since 1960.This

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    Sales Forecasting

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    What is sales forecasting? In general terms‚ forecasting means “A statement made about the future”. So‚ Sales forecasting is the estimation of sales made for the future. Sales forecast is an estimate of sales in rupees or in units for future period. A sales forecast is the prediction of sales volume that a company can estimate to achieve in specified period of time in future. Following are some of the definitions given by different scholars: According to American marketing Association

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    dieters dilemma

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    Dieters Dilemma Dieting has to be one of the most controversial topics‚ many people diet. There are so many different types of diets out there who knows what to pick when deciding. There are many factors that go into it like how much weight you want to lose‚ how many days is the diet‚ what types of food do you need to eat‚ is the diet healthy for you and effective? Diets these days are so crazy who knows what to pick when deciding‚ dieters need to be more educated about the certain

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    Brand Nokia

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    What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand

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    Dawn as the Brand

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    Dawn the Innovator in Brand Building Jacquelyn Denton American Intercontinental University Abstract Dawn has created a loyal fan base since its introduction in 1973. Dawn marketers utilized several marketing techniques such as brand equity and positioning to remain the leader of dish soap sales. Dawn has built brand equity by using the original Dawn to spring board their new products such as the ultra concentrated Dawn with power scrubbers. Dawn positions itself in the market by fulfilling the

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