COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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HRD DILEMMA Sukumar Vyas read the message on his E-mail. It was an anxious and urgent message from sudeep Rai‚ the vice-president of human resource development (HRD) at Trifle India Ltd. (TIL). It read: "TIL is downsizing in a big way‚ and this comes as a shock to me. It was not on the agenda when I accepted their offer‚ and I am wrecked by a tremendous feeling of despair over this exercise. The agitation I am feeling is straining my objectivity. I need to talk to you urgently." Vyas
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com/2007/07/04/my-take-on-spin-selling-part-1/ Sales Behavior and Sales Success Successful Salespeople are… • • • Not better closers Not better at handling objections Not better at using open ended questions Many beleive the 3 key components to a sales pitch are: 1. Uncover needs with open and closed questions. 2. Overcome objections. 3. Close for the business. Huthwaite (Rackham’s research company) found through 10 yrs of research that the methods listed above are: • Good for low-value sales According to Rackham
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Diploma in Sales & Marketing Management 2013 SAMR018 Assignment 1 SALES AND MARKETING 2013 TIME ALLOWANCE: MARKS TOTAL PAGES 10 Hours 100 11 INSTRUCTIONS 1. Assignments must be typed/written/either typed or written – the important measure is that they are easy to read (legible). 2. All work must be adequately and correctly referenced. 3. No more than 25% of the assignment may be copied from the original source(s) used‚ even if referenced correctly. 4. Begin each section on a new page. 5
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Speed and Efficiency A computerized inventory management system makes everything from inputting information to taking inventory easier. Doing a hand count of inventory can take days‚ but with a computerized inventory management system‚ the same process can be done in a matter of hours. Document Generation Once the computerized inventory management system is in place‚ managers and workers can use it to automatically generate all kinds of documents‚ from purchase orders and checks to invoices and account
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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One of the key drivers of current Philips business strategy is fixing sales fundamentals at main outlets of Philips customers (retailers). Sales fundamentals are basic indicators like shelf share‚ display share‚ leaflet share and merchandising vs. Philips market share per key categories. Basically‚ those indicators (sales fundamentals) should be at least or ideally higher than the market share. Let’s take one category as an example – Philips has 60% market share in male grooming category so Philips
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Sales and Marketing Sales and marketing is a love hate relationship within a company. They both are vital to the selling process‚ but their jobs‚ while having the same objectives‚ are extremely different and often causes tension within a company. Marketing is based on research and development for a product in order to focus where it is to be placed in the market‚ how it is priced and promoted‚ while it is Sales duty to take the findings from the research and use them to land clients and customers
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What is the definition of Full Spectrum Operation? Full spectrum operations require continuous‚ simultaneous combinations of offensive‚ defensive‚ and stability or civil support tasks. Military forces seek to seize‚ retain‚ and exploit the initiative and achieve decisive results through combinations of four elements: offense‚ defence‚ and stability or civil support simultaneously as part of an interdependent joint force to seize‚ retain‚ and exploit the initiative‚ accepting prudent risk to create
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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