Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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Ethical dilemmas‚ also known as moral dilemmas‚ have been a problem for ethical theorists as far back as Plato. An ethical dilemma is a situation wherein moral precepts or ethical obligations conflict in such a way that any possible resolution to the dilemma is morally intolerable. In other words‚ an ethical dilemma is any situation in which guiding moral principles cannot determine which course of action is right or wrong. An ethical dilemma‚ also known as a moral dilemma‚ is a situation where
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Case – Sales Oranisation ABC & Company started manufacturing Soya Chunks at Bhopal in 1995. They put up a small Extractor Plant comprising of Mixer‚ Blender‚ Extractor‚ Driver at a cost of Rs. 15 Lacs. They were buying Soya powder from Indore. Initially the sales was in bulk. They used to sell in bags of 20 Kgs each only In 1997 Sales was 500 Tonnes amounting to approx Rs. 1 Crore. There were 1 Sales Manager and 2 Sales Executives. Mostly Sales was confirmed through the wholesale Market in
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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ILLUSTRATION BY AJAY MOHANTY Prisoner’s Dilemma Two men attempting a burglary with a weapon‚ A and B‚ are caught‚ with insufficient incriminating evidence for the burglary. They are questioned separately and not allowed to communicate. If both deny the burglary‚ they escape a 10-year sentence and will be imprisoned for two years for possession of a weapon. A is told separately that if B pleads guilty and A does not‚ B will get a reduced sentence of four years‚ while A will get 10. So A has an
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Personal Details Name: Christopher Scott-Harden Address: 13 Moore Court‚ Andersons Square Islington‚ London N1 2TF Telephone: +44 20 7416 2564 (Work)‚ +44 20 7226 0195 (Home)‚ +44 7966 027 090 (Mobile) Email: HYPERLINK "mailto:cscott-harden@statestreet.com" cscott-harden@statestreet.com Current Role: Senior Project Manager (Assistant Vice President)‚ Consulting Services Group‚ State Street Bank & Trust UK CAREER SUMMARY Period: Role: Reporting to: State Street Bank & Trust
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Chapter 2 Forces To study the effect of forces acting on particles. 2.1 Equilibrium of a Particle 2.2 Free Body Diagram 2.3 Force Vectors 2.4 Forces in a Plane 2.5 Forces in Space Expected Outcomes • Understand the condition for a particle to be in static equilibrium • Able to construct free body diagrams • Able to solve for the forces acting on a static particle 2.1 Equilibrium of a Particle www.classical.com/features 2.1.1 Condition for the Equilibrium of a Particle
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