BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚ the largest cosmetics brand in the world‚ had successfully
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Defining Autistic Spectrum Disorders Abstract Autistic Spectrum Disorders are a newly revised category of Pervasive Development Disorders that are found in the newest addition of the DSM-5 (Diagnostic and Statistical Manual of Mental Disorders). This category contains 4 types of Autistic disorders that fill a spectrum from Autism
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ADOPTION OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE BANKING SECTOR: SUCCESS OR FAILURE? Ukeh‚ Moses Ichongo Superlife Consulting‚ Makurdi 2013 Abstract Nigerian banking industry has become highly ICT-based and is reaping the benefits of technological revolution as evidenced by its application in most of its operations. The objective of this paper was to determine if the Nigerian banks have failed or succeeded in the adoption and use of ICT (see table 2.1). An evaluation of
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Introduction For many years Autism has been a fast growing and controversial disorder. As common as it is world wide‚ very little is actually known about the disorder and its crippling effects it has on an array of people. Autism also referred to as autism spectrum disorder (ASD)‚ is a “lifelong developmental disability that affects how a person communicates with‚ and relates to‚ other people” (The National Autistic Society‚ 2013). Individuals with this disorder respond differently than an individual not having
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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information‚ however they did not determine which solution an IR spectrum would be obtained for. This was determined by the strongest‚ or more visible spot on the plate. An error for this lab could have occurred at this point because the wrong spot was chosen. If the RF values were used to determined which spot to choose‚ results may yield a smaller presence of pure naphthyl ether and a larger presence of dichloromethane in the IR spectrum. The spot that is most visible on the TLC plate is the solution
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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