Introduction Two Popular Microarraying Platforms Spotted microarrays Commercially available microarray www.molgen.mpg.de cDNA: PCR products (500-2‚000bp) synthesized oligos >10‚000 probes www.the-scientist.com Affymetrix “Gene Chip” 500‚000 probes 25 mer
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Wing’s Chips Childhood is an important part of a child’s growth. What they learn now will be with them for their entire lifespan. The events become memorable moments. Vacations‚ birthdays‚ parties‚ everything contributes to the person’s character. Such is the short story “Wing’s Chips” by Alice Munro. Displaying the life of a small girl living in a French-Canadian town during her summer with her father. The plot of the story is slow paced giving details of the girl’s feeling and mindset. The
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Pillsbury cookie challenge case study states the difficulties facing Pillsbury Canadian division. The refrigerated baked goods category manager’s Ivan Guillen is having trouble to identify the reasons why cookies SKUs were not doing very well in Canada. Indeed‚ while being the most profitable product within the RBG category‚ its volume growth was remaining stagnant at around 1%. In order to develop the right marketing strategy‚ Guillen had to tackle the problem . Pillsbury Canada’s RBG dominated
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Wing’s Chips‚ by Mavis Gallant‚ is a story that points out stereotypes amongst social classes in cultural groups in Canada. This story points out in particular the stereotype between the French and the English in Quebec. In the story‚ a young‚ English girl lives with her father in a French-Canadian town. Besides the fact that her father was an English man‚ he also didn’t conform to the norm of a working man. He was a painter and was not a catholic man. Near the end of the story‚ a powerful‚ French
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Simba Packaging: Simba is re-launching the iconic potato chipbrand with a new look and feel to drive additional interest in the snack aisle. The re-launch is focused on refreshing the range of fun and flavourful potato chips to address consumer needs whileboosting brand exposure in retail outlets. A South African icon for 56 years‚ Simba is committed to further investing in its brand by continuously updating its image to appeal to shoppers and consumers alike and provide easier on shelf navigation
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was lack of education. Most of the time you want what’s best for your family. But meaning you dropped out of school the people who stayed in school have more and better opportunities than you do who didn’t even finish school. In the passage “A Smart Cookie” Esperanza’s mother had to things she didn’t like to do. You Know why she had to do those things? She quit school. In the passage it say’s “She used to draw when she had the time. Now she draws with a needle and thread‚ little knotted rosebuds‚
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cookies‚ or more? If so‚ how much? Will it take you longer to fill a two-dozen cookie order than a one-dozen cookie order? • Discounts would be based on labor costs‚ not raw material cost since the case did not indicate that there are volume discounts for ingredient purchases • There are no overhead costs – utilities are covered by landlord • Assuming each cookie order (whether 1‚ 2 or 3 dozen) is for the same type of cookie: i. 1 Dozen •
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The refrigerated-cookie product line of Pillsbury’s refrigerated baked goods (RBG) category is considered to be the sign of success for this grouping. However‚ the cookie segment’s annual volume growth over the past several years is virtually non-existent and household penetration is on the decline. In response to this‚ Ivan Guillen‚ the marketing manager for the RBG line has conducted consumer insight research‚ cookie and usage studies‚ and in-home discovery workshops to help develop a new marketing
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Kristen’s Cookie Company 1. How long does it take to fill a rush order [from mix and spoon‚ Load oven‚ bake‚ cool pack‚ and receive payment] ? (For orders of one dozen‚ and for orders of two dozens-same ingredients.) Answer: (a) for orders of one dozen __________ minutes According to the specified work arrangements‚ a Gant Chart (Basic case 1) is developed as follow: As obviously indicated from the above chart‚ it takes 26 minutes to fill a one dozen rush order. Page 3 of 10 DSME2030A
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Starting up a cookie company on-campus You and your roommate are preparing to start a company producing cookies in your oncampus apartment. By starting up this business‚ you want to provide fresh cookies to starving fellow students late at night. However‚ you still have to figure out some aspects of the business model such as the price to charge‚ whether you will be able to make profit and how many orders you can accept. The business concept You have an extraordinary idea: to bake fresh cookies
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