Examination Paper of Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Subject Code-B-104 Examination Paper MM.100 Marketing Management Section A: Objective Type (30 marks) ------------------------------------------------- This section consists of Multiple Choices & Short Notes type Questions. ------------------------------------------------- Answer all the Questions. ------------------------------------------------- Part one carries
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MKTG7501– Marketing Seminar 2 Creating Value and Competitive Advantage 1 COMPETITION AND COMPETITIVE ADVANTAGE Today understanding your competitor is not enough – Marketers must consider not only the needs of the target market but also the strategies of competitors Competitive advantage - An advantage over competitors gained by offering consumers greater value The first step is the competitor analysis – Followed by the process of identifying major competitors‚ assessing
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Sutapa Bhattacharjee Assistant Professor Prepared by: Group 6 Jidny Rubaiyat Shoummo (85) Saifur Rahman (89) Hikmat Kabir (99) Afsara Abed (101) Touhidul Islam (126) Institute of Business Administration University of Dhaka Principle of Management: W201 DBBL: A sustainable and responsible business model Executive Summary In today’s fast paced business environment with high economic inequality‚ financial institutions operating commercially must not aim to deliver the most competitive
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Online Reservation Systems Online reservation systems is a market description. The online hotel reservation is the only growing section between the different methods of reservation. The 40% of rooms in cities were reserved online in 2009 and this rate is increasing because there is more and more online reservation system. Online reservation systems are very useful because the traveller can compare prices‚ can see the other travellers’ opinions and ratings from the hotels and their services. In
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Principles of Management W1001 Table of content ContentPage Number Introduction 3 Answer of question 1 4 Answer of question 2 6 Answer of question 3 8 References 12 Introduction of the Assignment First of all‚ in this assignment I will going to look at the overview of the company Nestle‚ that how this company grows with time. Then I will explain the three groups of managerial roles: interpersonal roles‚ informational roles and decisional roles proposed by Mintzberg. Lastly I will explain
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Project Management Diploma Course Unit One Assignment 1. Show what you understand by the term “project” My understanding of the word Project is it can be defined as a package of ideas and measures to achieve completion target time period. A project is run by means of a financial budget‚ it is important to monitor your budget a regular basis to ensure confidence that you are on stable ground. A project has many resources e.g. (people‚ equipment and money)‚ without these a project is
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in 1980‚ founded by Mr. Ron Sim‚ OSIM is a global leader in branded healthy lifestyle products. OSIM has over 28 years of experience and uncompromising dedication in developing innovative and reliable healthy lifestyle. OSIM is a brand management and niche marketing company with a focus on the consumer. Today‚ OSIM operates a wide point-of-sales network with more than 1‚000 outlets in more than 360 cities across 33 countries in Asia‚ Oceania‚ Africa‚ the Middle East‚ Europe and North America. Its
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change No formal diagnostic change models were used when diagnosing the need for a quality control program. However‚ when looking at the list of models presented in class‚ the closest model that resembles the path of the agent’s actions is the Gap Analysis method! During the change agent’s initial job interview‚ the future-change agent asked about the organization’s quality control program (Where are we now?). The interviewer communicated that there was no program and at that moment but that it sounded
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the MA in Apologetics project will be prepared for an assortment of chances. The MA in Apologetics can give the instructive structure expected to parachurch service and educating opportunities. Also graduates may seek after further instruction at the Ph.D. level. Classes The MAA educational modules involves 36 units (see underneath for points of interest on the courses). All understudies take a General Core of courses in Apologetics Communication and Classical Apologetics. In these courses‚ understudies
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knowledge about Human Resource Management of Transcom Food LTD. In order to serve this purpose the following objectives have been satisfied: • To learn about the recruitment process of Transcom Food Ltd • To learn about the selection process of Transcom Food Ltd • To learn about the training and development process of Transcom Food Ltd After successful completion of the course works‚ this report has been prepared by the group members‚ for our Course Faculty for evaluation of practical
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