1. What is a MNC? Discuss the impact of Foreign Direct Investments in at least two sectors of the Indian economy with examples. MNC is an enterprise which operates in a number of countries and which has production and service facilities outside the country of its origin. MNC owns and controls assets in more than one country. It takes it principal decisions in global context. FDI in Retail Sector In November 2011‚ India’s central government announced retail reforms for both multi-brand stores
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Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Advantages of Adaptation 1) Differing Use Conditions
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What is Management? Management involves the manipulation of the human capital of an enterprise to contribute to the success of the enterprise. This implies effective communication: an enterprise environment (as opposed to a physical or mechanical mechanism)‚ implies human motivation and implies some sort of successful progress or system outcome. As such‚ management is not the manipulation of a mechanism (machine or automated program)‚ not the herding of animals‚ and can occur in both a legal as
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Economic Analysis of Airlines Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure |
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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market leader in the telecommunication industry in Australia‚ with one of the most prominent brand names. However‚ its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands in Australia and dominates the leading business position of telecommunications and information services in this country. •Telstra owns
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employees’ motivation. This assertion was corroborated by different management theories since the works of Frederick Taylor on ’The Principle of Scientific Management’ in 1911 and Henry Gantt on ’Works‚ Wages and Profits’ in 1913. Modern employees’ motivation management methods have evolved over time which discredited Taylor’s "differential rate piece-work" and Gantt’s "task and bonus wage" systems. The modern employees’ motivation management methods are employees’ oriented and are more effective. There
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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1. In what ways are elements of the classical management approaches evident at Zara? Zara used two components of the classical approaches: scientific was hire workers with the right abilities and administrative principles that states by Henri Fayol. According to Fayol’s studies‚ there are identifies five “rules” or “duties” of management in respect to foresight‚ organization‚ command‚ coordination‚ and control. Foresight‚ which is making plans for the organization‚ and Zara plan “go fast”
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merger were achieved. If not‚ what strategy the merged entity should adopt to derive the intended benefits of the merger. The objective of this assignment is to study and analyse strategic capability of HSBC and OIB. and evaluate the change of management style after the merge of both banks. Analyses Strategic Capabilities of HSBC and OIB: OIB‚ established in year 1979‚ and in year 2012 bank agreed to merge with HSBC bank. After this merger the new bank will be most strong bank in Oman banking
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