and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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for the commentary for the essays in this workbook on the website has been changed from the original format given in the WPE workbook. ESSAY TOPIC “III” DIRECTIONS: You will have a total of 75 minutes to respond to the topic below. A time warning will be announced 10 minutes prior to the end of the test. You will not be allowed to leave early. Express your thoughts carefully‚ logically‚ and effectively. Provide examples and evidence to support your ideas. DO NOT WRITE ON
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CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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Look at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide‚ the shopping mall. Although the concept of malls was to induce consumerism‚ inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake‚ although there was here and there some scepticism from the old school
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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hereditary obligation upon the town” (Faulkner 84). In the story “A Rose for Emily” by William Faulkner‚ the main character Emily is set in the old ways while her town is living in a modern lifestyle. Faulkner uses characterization and symbolism to show the struggle between old fashioned and modern ways of living. Emily’s refusal to accept new modern ways leads to her even more reclusive lifestyle and her twisted ideas of love. Through Faulkner’s description of the house and the character Emily‚ he
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Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P.M. to 8:00 P.M. on Saturday‚ September 18‚ 2010. There were many different types of ethnicity and different ways of how people act. On the observation day‚ there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as
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A STUDY ON COUPON MALL IN FULLFILMENT OF THE REQUIREMENT FOR THE RETAIL MANAGEMENT COURSE PROF. ASHIS MISHRA UTKALIKA MOHANTY 1211058 ABHINAV DAHARWAL 1211090 RAMANJIT S ANAND 1211130 PUSHPENDU KUMAR 1211285 DEEPAK KARWASARA 1211091 INDIAN INSTITUTE OF MANAGEMENT BANGALORE Executive Summary A detailed study has been conducted on Coupon mall‚ a discount format retail chain to understand the problems which Indian value focussed retailers are facing. The purpose
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Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall‚ their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao‚ NCCC mall of Davao‚ Gaisano Mall of Davao‚ Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented
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MODERN WAYS OF SHOPPING Shopping is a very important part of life but shoppers are faced with a confusing and rapidly changing situation. The prices of clothes‚ shoes‚ and make up have gone sky high‚ so is vital that you do not waste your money and that you shop carefully for value. There are traditional ways of shopping: shopping in a department store‚ in a boutique‚ in the market. Shop around for the best price and quality. Start with a department store‚ where they stock a wide range of goods
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