de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current market and what steps Krispy Kreme is taking to compete in that market‚ including a look into competitors. Krispy Kreme provides equipment‚ services‚ and supplies to franchisees and doughnuts to consumers in a fashion similar to those of McDonalds
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Kreme Strategic Plan Executive Summary This strategic plan considers the growing market of the doughnut and coffee industry and looks to keep Krispy Kreme as a forerunner within this industry. This proposes some environmental analysis‚ contingency plan‚ and implementation in order to continue growth and maintain a competitive advantage within the market. Company Background Krispy Kreme Doughnuts first opened its doors on July 13‚ 1937. A Mr. Vernon Randolph first acquired a secret yeast recipe
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be able to direct marketing strategies appropriately to increase profit. A second way to uncover what the customers want would be to implement a system that would allow customers to take monthly surveys in exchange for discounts on doughnuts. In addition to giving Krispy Kreme insights into what customers desired‚ this strategy would create customer loyalty. Finally‚ the strategy of expanding to Europe will not be successful unless a new manufacturing plant is created
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merchandise e-business‚ they have yet to introduce the ability to deliver their fresh doughnuts to the masses through the use of the internet. This company could accomplish this by creating a reusable shipping container that has the ability to self-warm its contents. This combined with a Global Position System (GPS) tracking could activate the warming process near the final destination. Customers could order Krispy Kreme doughnuts on-line and have them delivered hot and fresh anywhere in the world within 24
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Implementation Milestones 6.2 Marketing Organization 6.3 Contingency Planning 1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937‚ Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002‚ Krispy Kreme expanded its product line to include gourmet coffee. Retail stores
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[pic] Marketing plan Company: Krispy Kreme Doughnuts‚ Inc. Products: Doughnuts‚ coffee beverages. Country: America [pic] Table of contents 1. Executive summary 2. Situation analysis 1. Background of Krispy Kreme and products 2. Product offering 3. Market summary 1. Target market 2. Market demographics 3. Market needs
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locations in Australia INTRODUCTION/ BACKGROUND Krispy Kreme is an American company that provides customers with freshly cooked doughnuts‚ baked goods and a selection of beverages. Vernon Rudolph founded Krispy Kreme in Winston – Salem‚ North Carolina in 1937. Australia became the first destination outside of North America to produce the iconic Original Glazed doughnuts with Krispy Kreme expanding onto Australian shores in June 2003. The First Store was opened in Penrith‚ Sydney to great success
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Name of the Product: Puto Doughnut Type of Business Organization: Partnership Location of the Project: N.E Pacific Mall Proponents: Norilyn S. Bundoc‚ Shiela D. Castillo‚ Charlene Dianne C. Domingo‚ Jhellyn L. Domingo‚ Marjorie L. Evangelista‚ Michaela Seerian L. Reyes‚ Rose Anne Sagun. 2.1.2. Management and Personnel Feasibility Summary In selling puto-doughnut we decided to select two sales lady in our
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KRISPY KREME DOUGHNUTS IN 2005 ARE THE GLORY DAYS OVER? CORPORATE BACKGROUND Company History First getting its corporate bearings on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization
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Company Background Krispy Kreme Doughnuts‚ Inc. is the parent company of the Kripsy Kreme Doughnuts chain stores. It was established in 1937 and the company is based in Winston-Salem‚ North Carolina‚ United States. The founder of the company‚ Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah‚ Kentucky‚ from a
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