of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important
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Cheerleading is a sport Do you consider cheerleading to be a sport like football‚ or any other sport? In most cases‚ many people tend to laugh at the idea of cheerleading being called a “sport”. People sometimes laugh because they are use to seeing cheerleaders cheer‚ and doing basic jumps only on the sidelines of games. In reality‚ they should know that cheerleading can be as dangerous as most sports. In the following essay I will be telling you why I consider cheerleading is a sport. Some part of
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standings show an importance to how well or how bad they played in there year to year season. Sports that are played in the NCAA division 1 league are Baseball‚ Football‚ Hockey‚ Basketball‚ Soccer‚ Lacrosse etc. of both genders. Other divisions and conferences have a more harder and higher level of teams to play at and compete at to see who is the best out of all the teams. Each team in every division of sports have there own way of playing the game the way they play it. Each team has different coaches
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“Whatever.” Tanya said and walked away with Jaqueline snickering next to her. The activity of cheerleading should be a sport for many reasons. It has many risks‚ and requires rigorous training. Over 1.5 million people all over the world participate in cheerleading‚ and that is just all-star. Cheerleading should be considered a sport. The sport of cheerleading is the 3rd most dangerous sport in the world. “According
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Is Cheerleading a Sport? Are cheerleaders just "flirts in skirts" or do they actually participate in a sport? When people hear the word cheerleading‚ majority of the time they automatically think of teenage girls dressed in pleated skirts with pompoms‚ jumping and cheering. According to the Merriam-Webster Dictionary‚ cheerleading is the action or skills of a person or group of people who shout out special songs or chants to encourage a team and entertain a crowd during a sports game. This definition
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Student Resource 8.2 Reading: Working with Graphics A graphic is a visual presentation used to inform‚ illustrate‚ or entertain. Graphics often combine text‚ illustration‚ photographs‚ and color. Examples include a photo‚ logo‚ map‚ chart‚ symbol‚ and diagram. The following are examples of graphics: | | Logo graphic: Combining color‚ shape‚ and type This image included under fair-use guidelines of Title 17‚ U.S. Code. Copyrights belong to respective owners. | Map graphic: Combining
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Youth sports programs‚ has become a very important part of today’s society. Youth sports‚ provides our youth with positive development both physically and mentally. Sports programs should be fun and challenging. A positive approach should be used to help develop athletic skills and teach kids lessons in life. Every youth that participates should feel they are in integral part of their team. Education is very important in today’s complex and technical society. Before we devote so much time to youth
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Keeping high school sports Due to budget cuts some school in the state are trying find a way to get that money back‚ till Brad Sanders a retired teacher from Cedar Shoals High School figured out how‚ as he said in the website OnlineAthens.com. He proposes to remove all athletic programs from the high school and give them to the Athens-Clarke County Department of Leisure Services. A sport helps to keep students healthy‚ teaches them how to work as a team and keeps them out of trouble. Sanders
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Week 8 Final Draft Contact Sports ENG 112 June 21‚ 2012 Contact sports have been a part of school age children’s life for a long time in America. Whether it be football‚ soccer‚ lacrosse‚ wrestling‚ or the recent addition to American sports‚ rugby. Millions of children in middle school or high school have worked hard and enjoyed playing. In recent news articles contact sports have been deemed bad for children. Doctors have been studying the statistics and have come to the conclusion that
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Sports Sponsorship Research Paper Being an older sister to an extremely athletic teenage boy‚ I’ve seen it all when it comes to sports apparel. I’ve learned over the years what’s “cool” and “not cool”‚ and I know I’m not just speaking for my brother when I say that Under Armour is one of the coolest. But what makes Under Armour so cool? Why do so many athletes‚ young and old‚ choose Under Armour over the brands they’ve been so loyal to for so many years‚ like Nike and Adidas? Our generation
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