XOPHΓIA – CHOREGIA Sport Management International Journal Scientific Forum in Sport Management SMIJ – VOL. 3‚ Number 1‚ 2007 Strategic marketing planning in the sport sector Thanos Kriemadis‚ Ph.D.‚ M.B.A.‚ M.A.1‚ Christos Terzoudis‚ M.A.2 1 Department of Sport Management‚ University of Peloponnese Associate Professor Department of Sport Management‚ University of Peloponnese Doctoral Candidate 2 Abstract The business sector has long recognized the contribution of marketing
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Section A- Competitive sports 1. In the text”Competitive sport for children at heart of Olympics legacy” from 2012‚ released just after the Olympic Games in London the Prime Minister David Cameron announced that competitive and individual sports will be in much more focus. Competitive sports will be a permanent part of the new primary school curriculum which will require every child in primary school to join competitive team sport. The government’s aim is to for all schools to take part of the
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Sports Tourism Sports Tourism is viewed as international trips that are made to watch sporting events. There is no universally accepted definition of sports tourism‚ but the terms ‘sport tourism’ and ‘sport tourist’ are often found in literature review. Stuart Hall‚ a cultural theorist and sociologist from Kingston‚ Jamaica is one of the many theorists that have formulated an opinion of the definition of sports tourism. Hall is under the belief that sports tourism falls into two categories
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Sports development The sports development continuum (Basketball) The main aim of sports development is to provide links/opportunities for young people to progress along the sports development continuum (player pathway). The continuum produces the following pyramid model: Foundation This level provides the base of the pyramid. During this stage there should be more participants learning/experiencing basic sporting skills. Examples of activities which contribute to this stage are:
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Advantages and disadvantages of the use of technology in sport. Advantages Some advantages of using technology in sport would include training equipment. Training equipment allows the athlete to focus on the specific muscle groups or endurance capacity that he or she wants to work on. Also video technology instant replay to review close calls‚ leads to more fairness in the game. Better safety would lead to less serious injuries and it would provide shoulder pads‚ better helmets‚ and faster emergency
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India as a nation of vast human resources is yet to fulfill its potential in the world of sports. The resurgence in the sports arena as manifested in the past couple of decades is still far short of international standards. The country’s objective in the long-term must be to forge ahead with planned progress to attain eminence in world sports. India had a rich tradition of supremacy in sports and games down the ages. The epics and history recount the heroic deeds in archery‚ wrestling‚ sword-fighting
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Hannah Ingram Commercialisation In Sport. The media is now more powerful and pervasive than ever before; in today ’s world it ’s impossible to go anywhere or to read a magazine or watch TV without a sports star encouraging you to buy the latest craze item. Whether it ’s trainers‚ clothing‚ perfume or a car a sports personality will endeavour to sell it to you. The advertisement market loves to use sports people to sell their products‚ as they know these people attract an eclectic range of attention
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Introduction 3 Framework of growth of Sport…………………………………...............3 Factors Relevant on the Convergence of Sport and Business …………4-5 Business functions related to Sport Business…………………………….6 Marketing………………………………………………………………...6 Production of goods……………………………………………………..7 Conclusions………………………………………………………………7 List of Reference 8 Introduction Sport defined as a physical activity that is governed by a set of rules or customs and often engaged in competitively
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Are we right to use the term ‘sports law’? What does it mean and why should we consider it to be important. The existence of the subject ‘Sports Law’ has been debated for a number of years now and there are two different schools of thought with regards to the term ‘Sports Law’. Some commentators refer to ‘Sport and the Law’ arguing that there is currently no topic than can be referred to as ‘Sports Law’. Grayson‚ who many consider the father of ‘sport and the law’ states that ‘No subject exists
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Racism in Sports Racism is a belief that people of different races have different qualities and abilities‚ and that some races are inherently superior or in inferior. Racism in the form of discrimination persists in society. Racism in sports occurs in both team and individual sports around the world. Sports itself does not induce racism. Sports are meant to be a colorblind activity that adheres to the notion of fair play. Racism in sports is a problem which manifest around the world. It led
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