Obermeyer Sport A Strategic Direction in Forecasting Introduction & Summary Klaus Obermeyer is an innovator in the high-end skiwear industry. The company began with down filled jackets and slowly began to diversify its product line with high-altitude suntan lotion‚ turtlenecks‚ nylon wind-shirts‚ mirrored sunglasses and more. In 1961‚ the first Sport Obermeyer factory warehouse opened in Aspen‚ and the innovations continued with “soft-shell” jackets‚ double lens goggles‚ and the first
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There were two main driving issues behind our analysis of this Sport Obermeyer case: the measurement and understanding of demand from uncertain and disparate forecasts‚ and the allocation of production between factories in Hong Kong and Mainland China (Lo Village‚ Guangdong). The main challenges facing the company were long lead times‚ little to no feedback from the market before the first production decision (the first real demand signal is at the Las Vegas trade show in March) and inaccurate forecasts
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Issue with Impact Analysis Obermeyer has grown into the business of designing and selling winter wears not without any challenges. For this case‚ the main issue can be summed up in managing a global supply chain of short life cycle products with a high demand uncertainty. We can breakdown the main issues into: geographic challenges‚ information’s timing and flow and creating a responsive supply chain to able to balance inventory and demand uncertainty. First is the information timing and flow
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*Sport Obermeyer:* Case Analysis Pratyusha Lakshmi Puranam Executive Summary: Obermeyer offers a broad line of fashion ski apparel‚ including parkas‚ vests‚ ski suits‚ shells‚ ski pants‚ sweaters‚ turtlenecks‚ and accessories. Parkas are considered the most critical design component of a collection; the other garments were fashioned to match the parkas’ style and color. Their products were offered in five different genders: men’s‚ women’s‚ boys’‚ girls’‚ and preschoolers’. The company
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Sport Obermeyer case study Name: Dhruv Bhatt Member ID: 6000919 Date: 24 October 2014 Executive Summary: For this case‚ we will focus on the skiwear part of the Obermeyer business. It has a current cycle time of 27 months. Skiwear market is just four months long but the design and production process takes over 16 months to complete. Out the 27 months cycle‚ Obersport has 6 months to purchase‚ produce and deliver the products for winter selling in North America. Obersport
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demand requires a heavy reliance on accurate forecasting. Sport Obermeyer‚ Ltd is in the business of manufacturing skiwear which includes short life cycle items due to their short selling season and dependence on trends in fashion. Each year Sport Obermeyer is challenged with matching supply to demand because production must be forecasted more than one year ahead of the expected selling season. These forecasts determine how much Sport Obermeyer should produce‚ but still entail an element of risk. Labor
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Abstract This report deals with the analysis of the Sport Obermeyer case‚ an American company‚ founded in 1947‚ specialized in the creation of ski wear. The case presents some problems faced by the company as a long time since the design to production and placement of the product for sale. In addition‚ the company is struggling with the sales forecast‚ which ends up generating excess production and inventory in stores. And yet‚ an important decision on how the company should schedule production
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Sport Obermeyer case (Venugopal Vinjamuri and Kailash Kothari) In order to determine the quantity of each product that should be purchased at the outset so as to fill half of the total forecasted volume (10‚000 units)‚ we need to calculate the purchase price per product (something that isn’t provided in the case) and also the salvage price per product. Let’s start with the cost information of the Rococo Parka. The cost to produce one piece in Hong Kong is $60.08 while the cost in China is $51.92
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Alliance with a supplier/manufacturer who can meet unforeseen excess demand in a short period of time. These sub-contractors should be chosen for their dependability to meet the demand rather than their low cost component. Question 3. How should Obermeyer management think (both short term and long term) about sourcing? What sourcing policy would you
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Case: Sport Obermeyer Vijayakrishnan Krishnamurthy‚ Kara Maruszak‚ John Mulka University of Toledo BUAD 6600 July 4‚ 2014 Executive Summary Sport Obermeyer‚ Ltd. was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. With a history of innovative new products and leading styles‚ Sport Obermeyer developed into a prominent competitor in the U.S. skiwear market
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