Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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Solution to the Case Study: “Levi Strauss’s Goes Global” Book: Organizational Theory‚ Design‚ and Change Fifth Edition Page 235 Gareth R. Jones Discussion Question 1 and 2 1. How does Levi Strauss take advantage of the global environment? 2. What structure does Levi Strauss use to implement its strategy? This case demonstrates how a company can pursue a transnational strategy and which organizational structure supports this strategy. “Levi Strauss”‚ the company under discussion
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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1. Case Name‚ Citation‚ and Court Internet Solutions Corp. v. Marshall LEXIS 2826I (2008) The District Court for the Middle District of Florida 2. Key Facts A. Internet Solutions Corp. (ISC)‚ which operates employment recruiting and Internet advertising websites‚ has its principal place of business in Florida. B. Tabatha Marshall‚ a resident of the State of Washington‚ was sued by ISC for making false and defamatory statements on her website. C. Marshall filed a motion to dismiss asserting
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Problem Solution: Global Communications Global Communications has recently felt the pressures of competitors in the telecommunications industry. With new competitors entering the field constantly and cable and satellite companies reaching out to new adventures‚ it makes it increasingly difficult for them to survive. Cable companies have been able to offer complete packages to consumers including telephone‚ computer and television services with success. The technological edge and financial abilities
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‘20 Most Promising Agile Solution Provider Companies’ _ Zitima Techno Solutions When was the company founded? 2012 What are the major challenges that the clients is currently facing? How is your company helping them in overcoming these challenges? Productivity is the name of the game for companies to work faster and smarter. IT technology has grown to transform the way we do business today‚ and run our businesses. We provide solutions for different trade verticals catering to their requirements
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The importance of sports and games is being increasingly recognised in India‚ from both the educational and social points of view. More and more funds are being allocated for encouraging sports in schools‚ colleges and universities; in fact‚ sports have become an essential part of the curricula. Time was when only a few students‚ who were fond of games like hockey‚ football‚ cricket or tennis‚ were allowed special facilities. But now regular programmes are drawn up in all educational institutions
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