The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
Premium Low-cost carrier Airline Marketing
Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction from foreign countries
Premium United States dollar Hotel Hong Kong
“Describe the essential element to be a successful financial planner in Hong Kong and China. Explain the challenges of practicing ethical financial planning in Hong Kong and China.” Successful financial planning Successful financial planning Establishing trusting relationships with clients Establishing trusting relationships with clients Strong reputation Strong reputation Professional and ethical behavior Professional and ethical behavior Strong financial planning knowledge Strong
Premium Bank Hong Kong China
Republic of China during his visit to the Hong Kong SAR on July 7th‚ 2008 made the above statement that hit a raw nerve in the public. In response to concerns in the fundamentals of Hong Kong’s legal system‚ Hong Kong Bar Association issued a statement to clarify that the judiciary independence is "firmly guaranteed" by the Basic Law‚ which is to "remain separate and independent from the Executive and the Legislature" and shall not be "regarded as a part of the governance team" (Hong Kong Bar Association
Premium Separation of powers Law Judiciary
today’s Hong Kong.’ Name: Cheng Ho Kwan UID: 3035068752 Introduction Historically‚ traditional Confucian philosophy fell out of use in China as modernity swept across Asia at beginning of the twentieth century. Since China was defeated by invaded of western countries and the increase industrial power and economic of Europe and United States forced Chinese people to consider China’s future. Some intellectual advocating modernisation when the new culture movement in China occurred
Free Confucianism Confucius China
Education Reform in Hong Kong: 334 System There are a number of controversies and debates on recent education reforms in Hong Kong. The most recent and debatable one is 334 Education System in 2012. In the following‚ it will first briefly look into the old and new education system. Also‚ it will explore the implications of the new education system to see the causes and consequences. By 2012‚ the 334 Education System replaced the 3223 Education System. The two systems are structurally
Premium Higher education Secondary school High school
Hong Kong Law Exam Date: 24 May 2010 (Tuesday) Time: 14:30~17:15 Total answer three questions @ 300marks 1 question @ 100 marks 5 choose 3 questions Business Law Lecture 2 and 3 - Essential elements of a contract ← Essential elements of a contract □ Offers □ Acceptance □ Consideration □ Intention to be legally bound ← Consideration P.29~31 ← Past consideration P.32~33 ← Promise to perform existing obligations P.34~36 ← Part payment of a debt
Free Common law Law Tort
The Skyline and Urban Development ——with Hong Kong for example Nanjing Forestry University 2013 Congru Zhang Abstract： Skyline as a new symbol of the city and the characteristics of the landscape‚ along with the development of the city‚also witnessed the changes in urban history. Scientific and technological development and the psychology of human behavior have become an important factor of city’s skyline. This paper analyzes the Hong Kong; for example‚ explore internal and external causes; space
Premium City Hong Kong Psychology
Venue Management Evaluation of the Hong Kong Convention and Exhibition Center Introduction Hong Kong‚ which has a good geographical location‚ a well-developed infrastructure system‚ and adequate supply of hotel rooms‚ is a good place for developing convention and exhibition market. Hong Kong Convention and Exhibition Center (HKCEC) was established in 1988 after which Hong Kong exhibition industry experienced rapid growth leading Hong Kong to establish its position as Asia’s trade fair
Premium MTR
MKT 9/27/2014 Case Study Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy 1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market
Premium China Hong Kong People's Republic of China