Sport Obermeyer‚ Ltd Wally Obermeyer‚ the internal operations manager of Sport Obermeyer‚ a mid-to-high fashion ski apparel company with headquarters out of Aspen‚ Colorado‚ and son of company founder Klaus Obermeyer‚ has two dilemmas at hand. 1) How to forecast demand for specific skiwear items for the 1993-1994 fashion line? 2) Once quantity per item is determined‚ how should production be allocated between factories in Hong Kong and China? Although the case mentions the
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The Sample Problem Objective: To prepare a production schedule according to demand forecasts made by the design committee. Constraints: 1. Minimum order quantity at: Hong Kong – 600 China -1200 2. Total order quantity (1st schedule): 10000 3. Almost Half of production to be done each in China and Hong Kong Expected Safe Margin of Production: Average Forecast – 2* standard Deviation |Style |Price |Average |Std Dev |2 * Std Dev |Safe
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Part (I) - Market Demand Question # 01: If the market demand curve is D ( p ) = 100 − 0.5 p ‚ what is the inverse demand curve? Question # 02: An addict ’s demand function for a drug may be very inelastic‚ but the market demand function might be quite elastic. How can this be? Question # 03: If D ( p ) = 12 − 2 p ‚ what price will maximize revenue? Question # 04: Suppose that the demand curve for a good is given by D( p) = 100 maximize revenue? p . What price will Question # 05: If consumer
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Sport Obermeyer 1 Sport Obermeyer’s Time Line and “Speculative” versus “Reactive” Production "NOW" Initial Forecast 9 months Feb … Oct 1992 … 1992 Design of 1993-94 Line. Las Vegas Revised Forecast 5 months Nov … Mar 1992 … 1993 5 months April … Aug 1993 … 1993 "Speculative" Production "Reactive" Production of 1993-94 Line of 1993-94 Line In Feb 1993‚ start design of 1994-95 line. “Speculative” Production 27 Months Sept 1993 Oct 1993 Nov 1993 8 months Dec Jan 1993 1994 Selling of
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Wally Obermeyer is facing a challenge in accurately forecasting the market response and demand for the upcoming season. Historically‚ the company founder‚ Klaus Obermeyer‚ relied minimally on forecast data‚ and more on intuition and artistic tastes. In comparison‚ his son Wally prefers to make decisions based on analytical techniques and information gathering. If Wally’s approach proves successful‚ it can change how Sport Obermeyer approaches its manufacturing processes‚ secure its position long-term
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Sport Obermeyer | October 4 BUAD 6600 | SCMers Meagan Frances AyersJames FranksEmelie HallJean-Hubert Trahan | Instructor: Sachin Modi | Objective/Scope The purpose of this article is to determine how many units of each style Sport Obermeyer should produce during its initial phase of production (November through March) and during its second phase of production (March through October). Factors that need to be considered in this decision are the risk associated with each style‚ from where
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McConnell‚ Brue‚ Barbiero 11th Canadian edition Microeconomics ANSWERS TO END-OF-CHAPTER AND APPENDIX QUESTIONS Chapter 1 1-3 (Key Question) Cite three examples of recent decisions that you made in which you‚ at least implicitly‚ weighed marginal costs and marginal benefits. Student answers will vary‚ but may include the decision to come to class‚ to skip breakfast to get a few extra minutes of sleep‚ to attend college or university‚ or to make a purchase. Marginal benefits of attending
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Sloan Case Study Write-up #3 SPORT OBERMEYER‚ LTD. Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen‚ Colorado that sells its products through U.S. department stores and ski shops. Although the company has a global supply network‚ most of its critical outerwear products are sourced through the Hong Kong-based company Obersport‚ a joint venture between Sport Obermeyer and a Hong Kong partner. Obersport‚ in turn‚ manages supply and production
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Peter M. Ovwiovwio Course Title: MSCM 553: Logistics & Supply Chain Systems Paper: Module Two Assignment (Two) Paper Title: Sport Obermeyer Case Analysis BACKGROUND: This paper presents a brief and concise case analysis of Sport Obermeyer. Sport Obermeyer is a fashion Skiwear manufacturer. The company is headquatered in Aspen Colorado with two major suppliers in China and Hong Kong. The company’s product is offered in five different “genders” men’s women’s‚ boy’s‚ girl’s‚ and prescholers
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MID TERM Question 1 of 19 5.0 Points Economics is the study of: A. increasing the level of productive resources so there is maximum output in society. B. increasing the level of productive resources so there is a minimum level of income. C. how people‚ institutions‚ and society make choices under conditions of scarcity. D. the efficient use of scarce resources paid for at the minimum level of cost to consumers and businesses. Answer Key: C Question 2 of 19
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