Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
Premium Brand
Store environment componants 1. Introduction: store environment as a research topic first known at 1973 by Kotler‚ who first release the expression “Atmospherics” and defined it as "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his purchase probability ”(Kotler‚ 1973.p.50). Researchers and marketers over the period of almost 60 years exert an impressive effort to elaborate store environment’s criteria‚ they have attempted to increase
Premium Environment Retailing Natural environment
Case 1: Pelican Stores Pelican stores‚ a division of National Clothing‚ is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges
Premium Credit card Marketing Sales promotion
1. STORE ENVIRONMENT Brands sell an image to consumers through various means‚ one of the most effective methods is through the store environment. The store environment refers to the store location‚ layout and instore stimuli. These aspects affect consumers’ perceptions‚ beliefs and cognitive behaviour. One of the basic store objectives is to get consumers to enter the store. The environment serves an imperative role in the stores selection process. A suitable criterion that a store should follow
Premium Retailing
Outdoor Sporting Products Inc. Jeffry Schnepel Business Marketing- BVU 13 December 2014 Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management‚ marketing channels‚ marketing campaigns‚ pricing‚ sales force‚ technology‚ and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in
Premium Marketing Customer service Sales
competitors of convenience store market. In Guangzhou‚ 7-Eleven‚ Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part‚ I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle‚ to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT and
Premium Convenience store Brand Strategic management
considering the forecast model as gospel‚ it is important to understand some of the limitations and assumptions the model makes. The model is using a 20 percent increase in direct shipments to all stores. Although it would be wise to bypass the distribution center (DC) altogether and ship directly to the stores‚ could the vendors supplying the SKUs be capable of such an increase‚ and how would that factor into meeting the goals of project 275? With eight inventory management projects underway‚ does
Premium Supply chain management Inventory
Anh Nguyen Professor Wegley ENG 102 18 January 2014 The Happiness Store: A Place to be Happy in Less Mundane Ways Gary Larson has brought laughter to many people by his popular long-running comic called The Far Side. In one of these cartoon series‚ the character names Crawley was told by his friends: “You cannot buy happiness”. However‚ “Mr. Crawley surmised that they just didn’t know where the store was” (Figure 1). Humorously‚ Mr. Crawley’s conclusion about the reason why his friends
Premium Meaning of life
Securing the Retail Store Published: Sept 2005 Abstract This white paper discusses the fundamentals of securing the retail store from a conceptual point of view‚ while providing both the cost and the benefits of different approaches. Copyright The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions‚ it
Premium Security Computer security
The Container Store • What motivational strategies does The Container Store use to keep employees productive and satisfied? The Container Store principally uses the Maslow hierarchy of needs‚ this theory talks about of an arrangement of five basic needs (physiological‚ safety‚ social‚ esteem and self-actualization needs) that motivate behavior. (Jones & George‚ 2007‚ pp. 330). 1) Physiological Needs: The Container Store looks for satisfy this need in proving employees with a good wage
Premium Maslow's hierarchy of needs Motivation Psychology