11/20/13 Summary Title and Author: “When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia” by Sandra C. Jones. Publication and Date of Publication: International Journal of Sports Marketing and Sponsorship April 2010 Main Points of the Article: The article reviews a case study done in Australia that tries to examine the relationship between sport and alcohol sponsorships. Alcohol and sponsorships have been associated
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The article “Anti-energy Drinks: Relaxation in a Can” explains the recent release of anti-energy drinks. Anti-energy drinks are meant to provide an opposite effect that the current energy drinks such as Red Bull and Monster. These beverages‚ unlike energy drinks‚ are being marketed to help people unwind while offering an alternative to drugs and alcohol. Matt Moody‚ founder of Mary Jane’s Relaxing Soda says "When you are stressed out‚ normally you’d have a drink‚ you can’t walk around smelling like
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it is very common for an athlete to surpass the normal resting body temperature. An athlete is always challenging his/her body and they sometimes get careless or over look the punishment they endure in training. Soccer is the world’s most popular sport and it is also the most demanding when it comes to physical fitness. Matches usually take 80 minutes but sometimes more so an athlete has to be in shape because of the constant movement. Soccer is not just popular in the
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HEAT AND DEHYDRATION LITERATURE REVIEWS 1 Literature Review #1 By Josh Schreck A Review of “Exerciseinduced dehydration with and without environmental heat stress results in increased oxidative stress” Summary: This experiment and its results are very important for understanding the effect of heat on dehydration and their relationship. Many 90minute cycling trials were performed‚ with different combinations of temperature and hydration status. While all trials presented cellular stress
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INTRODUCTION What is sport? According to the Oxford Advanced Learner’s Dictionary. The meaning of “sport” is ‚ activity that you do for pleasure and that needs physical effort or skill‚ usually done in a special area and according to fixed rules. Through Wikipedia‚ sport is all forms of physical activity which‚ through casual or organised participation‚ aim to use‚ maintain or improve physical fitness and provide entertainment to participants. Sport may be competitive‚ where a winner or winners
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MC Sports - Max‚ Jake‚ Marc & RJ I. Overview a. The retailer we have selected is MC Sports. This retailer is a sporting goods retailer and we have chosen it because we all like golf. MC Sports features products and apparel for all sorts of sports. MC Sports features products for action sports‚ team sports‚ golf and tennis‚ outdoor activities‚ apparel‚ footwear‚ and fitness. b. MC Sports originated in 1946 as a single store in Grand Rapids‚ MI. The original name of the store
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In the article “Why Not a College Degree in Sports” by Roger Pielke published in The New York Times‚ he discusses why athletes in collegiate sports should get a degree for her sports. I personally believe that athletes should get a degree for their sport‚ and this essay brings up a lot of good points to support my thought. One valid comparison between Sports and Fine Arts that was stated in this article by saying “performances (from fine art students) are often given to audiences paying for the privilege
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Youth sports isn’t just about the sport. It’s about keeping the fun in the game and teaching your athletes lessons they can take with them in life. This is the word of well respected football coach and instructor John Burns. A student who is interested in future careers and their future altogether will be more engaged in their well being and be prepared better for the real world. A student that is focused on their future will be better prepared for the decision that will eventually determine their
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Sports‚ in the context of our present day society‚ cover a vast range of activities‚ such as athletics‚ bowling‚ basketball‚ soccer‚ etc. Any game or competition that is designed to test physical skill is considered a sport; hence the list of sports can go on endlessly. In the past‚ all these were only very simple games‚ but they have evolved tremendously over the years and now‚ have become very professional sports‚ with many high-tech equipment to boost the sportsman’s performance. Take bowling
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Legalize Steroids In Sports Ben Johnson was one of the first superstar athletes to be caught using steroids and was stripped of his 100m gold medal at the 1988 Olympics. He was eventually banned for life in 1993 for testing positive again (Richardson 2010). Performance enhancing drugs have become widely used since the 1970’s and have only increased in the numbers of athletes using the drugs to up their endurance and perform to their greatest potential. Professionals such as Barry Bonds‚ Jose
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