Chapter 2 How do you select a topic? 1. Identify the general purpose of your speech To inform: The giving of information is the aim of this general purpose. To describe‚ explain or demonstrate. To persuade: When your goal is to reinforce‚ to change‚ or to influence the attitudes‚ values‚ beliefs‚ or actions of your audience‚ you aim to persuade. To accentuate a special occasion: To entertain‚ to celebrate‚ or to commemorate is the aim of a special occasion speech. Create an idea bank
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Associate Level Material Appendix E Strategies for Gathering and Evaluating Sources Evaluate three sources for your final project by filling in the information below. Your responses here will provide the information you need to complete the annotated bibliography for your Week Three assignment. Source 1 |Source Information | |Veterans affairs website where you
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■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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week 2 individual Outside My World Paulina Bain Comm/315 January 29‚ 2013 Dr. Aron Muse Stepping Outside My World Describe the activity they chose and why? The activity I chose was….. I braided my hair back in corn rolls like a “Black American” woman would braid her hair. I chose this because I wanted to see how people react in this day in age we are in. Growing up in California I grew up around Mexicans‚ so married to a Black
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Chronic Disease Outline SCI/162 Outline (Cancer) I. Introduction Chronic Disease continues to plaque many people each year. The number of cases reported continues to rise and the majority of them end in fatality. Most of these diseases are preventable and new treatment has been discovered. While the five year survival rates have risen dramatically since the 1900s and all cancer is not fatal‚ cancer is one of the leading causes of death in the United States. II. Causes
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I-INTRODUCTION / STATEMENT OF THE PROBLEM a-) Introduction: Luxury hotel segment is getting more competitive. Rosewood Hotels & Resorts have been competing in this segment more than 25 years with its distinctive individual hotel brands. On the contrary‚ guests want to see one unique brand‚ same quality and service at every hotel that they stay under one corporate brand name. One corporate brand strategy help companies increase their retention rate‚ make multi-cross selling and have loyal
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TOTAL VALUE OF DEAL Rs. 115.56 Rs. 104.62 PINKERTON’S 1987 408.3 381.7 26.6 27 -0.4 1988 363.387 332.4991 30.8879 21.80322 9.084675 1989 323.4144 294.3071 29.1073 19.08145 10.02585 1990 287.8388 260.4942 27.34469 16.69465 10.65004 1991 302.2308 271.2521 30.97866 17.52939 13.44927 1992 317.3423 284.8147 32.52759 18.40585 14.12173 INCOME COServices GROSS PROFIT OP EXP OP PROFIT PBT NET OF TAX 1986 367.7 342.5 25.2 24.5 0.7 0.462 -0.264 5.995886 6.617059 7.029025 8.876518 9.320344
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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Electronic Commerce‚ 7th Edition 14188-37032 Chapter 3 Solutions Review Questions 1. Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph‚ provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed. Answer: A Web site that relies exclusively
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